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Multinational will invest R$ 100 million in an industrial complex in the Metropolitan Region of Fortaleza, in Ceará; new venture will create 750 jobs in the region.
Diageo, the multinational owner of Ypióca and brands such as Johnnie Walker and Smirnoff, will invest R$ 100 million in a new industrial complex, in Itaitinga, in the Metropolitan Region of Fortaleza (RMF). The project will generate around 750 jobs, both direct and indirect. Brazil is making a comeback and large investments are happening all over the country, the implantation of a factory in Espírito Santo will generate 800 jobs in the civil construction area.
The announcement was made during the foundation stone laying ceremony on the morning of Thursday, August 29th. The works of the enterprise, which is in the initial phase of construction, will come into operation by the second half of 2020.
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The industrial complex will concentrate the Ypióca factory and offices, which today operate in Messejana, in addition to a distribution center that will move half of the products sold by Diageo in Brazil.
With the new unit, the Port of Pecém will receive 75% of the beverage containers that the company matters for the Northeast. In this way, the multinational says that Itaitinga will be in one of the “most important logistical hubs of the company in Brazil”.
Gregorio Gutiérrez, President of Diageo in the Paraguay, Uruguay and Brazil region, considers the position of the new factory as strategic for the company. It is located on the BR-116, 25 kilometers from the Center of Fortaleza and 70 kilometers from the Port of Pecém,
“It is clearly a historic opportunity for us to be installing this new industrial complex here, where we will have our production lines, distribution center and our commercial offices for the State and for the Northeast region”, said Gutiérrez.
“In addition, there are a number of factors (which weighed on the decision to invest in the State), such as manpower, access to services, access to the highway, and there are many companies installed here”, he concluded.
According to Gutiérrez, Diageo will maintain the 400 direct jobs it generates in the state. “As the business succeeds and continues to grow, there will certainly be greater opportunities”, predicted the president. “The new complex will have an installed capacity favorable to the expansion of the operation and the introduction of lines of other products”.
During the ceremony, the governor of the state, Camilo Santana, highlighted Ceará's logistics infrastructure and thanked Diageo for its confidence in state management.
“We have a modern port, which has a partnership with the largest port in Europe (Rotterdam), which offers a lower operating cost and has increasingly improved its import and export processes to other destinations in the world, which favored the decision of Diageo to make this investment in Ceará”, said the governor.
Camilo also highlighted the importance of investment at a difficult time for the country's economy. "I thank Diageo for the trust, for the decision to make this investment here in Ceará".
In addition to manufacturing Ypióca products and other company brands, the Itaitinga unit will be the only one in Brazil to bottle Black & White Scotch whiskey.
