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Caoa Chery announces investment of R$3 billion to modernize factory in Anápolis with Ford robots, expanding production and creating new jobs.
In a strategic move to strengthen its position in the Brazilian automotive market, Chaoa Chery Ford Motor Co. announced in August 2023 an investment of R$3 billion to modernize its factory in Anápolis, Goiás, which consists of implementing Ford assembly robots in its units. The plant, responsible for the production of models such as the Tiggo SUVs and the HR truck, is undergoing a series of transformations to increase production capacity and keep up with new technological trends in the industry.
Caoa and the automobile market
They investment It is part of a series of actions by the automaker to expand its operations and modernize its assembly lines, incorporating new equipment and technologies.
Among the main initiatives is the acquisition of more than 200 robots, which were previously part of the Ford factory in Camaçari, Bahia, but were auctioned after the company's activities in Brazil ended.
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These robots now play a central role in automating Caoa Chery's production, contributing to increased vehicle efficiency and quality.
The modernization of the factory also includes the physical expansion of the facilities and the creation of new jobs, reinforcing the automaker's commitment to industrial development in Brazil.
With these changes, Caoa Chery intends not only to increase its production, but also to position itself as a reference in innovation and sustainability in the automotive sector.
Ford robots are incorporated into Caoa Chery production
Part of investment announced by Caoa Chery was intended for the purchase of new machinery for the factory in Anápolis.
Among this equipment, the acquisition of more than 200 robots stands out, which were previously part of Ford's operations in Camaçari, Bahia.
These robots have been out of operation since 2021, when Ford ended its activities in Brazil.
Now, with BYD's decision not to keep them in its production line, the robots were auctioned and acquired by Caoa Chery.
Of these robots, 165 have already been incorporated into the production line at the factory in Anápolis.
They will be responsible for automating the painting and welding processes for assembling the bodies, areas that require high precision and efficiency.
The incorporation of these robots aims not only to improve the quality of the vehicles produced, but also to increase the plant's productivity, allowing Caoa Chery to meet the growing market demand.
The automation of the production line is an important step for Caoa Chery, which seeks to consolidate itself as an innovative and competitive automaker in Brazil.
The company already has a highly robotic factory, and the incorporation of these new robots further reinforces its commitment to modernization and efficiency in its operations.
Production expansion and new hybrid models
In addition to the modernization of the factory, Caoa Chery also has ambitious plans for the future.
The Chinese-Brazilian automaker plans to start producing hybrid versions of its Tiggo 7 and Tiggo 8 SUVs in Anápolis.
Currently, these models are imported from China, but local production will allow Caoa Chery to offer these vehicles at more competitive prices in the Brazilian market.
The production of hybrid vehicles is a growing trend in the automotive industry, driven by the demand for more efficient and sustainable cars.
Caoa Chery plans to meet this demand by offering hybrid options that combine performance and fuel economy.
The local production of these models also reinforces the automaker's commitment to the development of the automotive sector in Brazil, contributing to innovation and sustainability in the country.
The expansion of Caoa Chery's operations in Anápolis is a response to market needs and consumer demands for more modern and efficient vehicles.
With the production of hybrid models, the automaker hopes to increase its share of the Brazilian market and position itself as one of the main brands in the SUV segment.
Automation and innovation at the Anápolis factory
A factory Caoa Chery in Anápolis is known for its high complexity and flexibility, essential characteristics for large-scale vehicle production.
The almost complete automation of the production line, driven by the incorporation of Ford robots, allows the automaker to guarantee the quality of its vehicles, while optimizing its production processes.
According to the company, automation is not only a strategy to increase efficiency, but also a way to ensure respect for the environment.
Caoa Chery highlights that its factory in Anápolis adopts sustainable practices in all stages of production, from the responsible use of resources to the minimization of waste.
Factory modernization also involves the adoption of new technologies that allow greater control over production processes.
With this, Caoa Chery aims to ensure that its vehicles meet the quality standards required by the market, in addition to providing a superior experience to consumers.
The R$3 billion investment reflects Caoa Chery’s confidence in the potential of the Brazilian market and the ability of the Anápolis plant to adapt to the new demands of the automotive sector. With the modernization of its facilities and the incorporation of advanced robots, the automaker is well positioned to face future challenges and continue growing in Brazil.
