5 min read
0 comments
New pollutant emission law prevents the import of the Jimny Sierra model, the only Suzuki vehicle sold in the country
A Suzuki may cease its operations in Brazil em 2025, due to new restrictions imposed by environmental legislation.
A HPE, the automaker's representative in the country, is facing difficulties in importing new units of the model Jimmy Sierra, the only vehicle of the brand sold here, since the day January 1, 2025.
Import ban due to new law
The block on the import of Jimmy Sierra was caused by new Brazilian law on pollutant emissions, which requires all vehicles to meet the Proconve L8.
- These cities are donating land to anyone who wants to live and build; see the rules and who can participate
- China innovates and connects the world's largest onshore wind turbine! The structure is so large that it is changing the climate
- Gol, HB20 and more: the best-selling used cars in March 2025 will surprise you!
- Meet the new Fiat Pulse Abarth 2026: bold design and plenty of performance
This rule, which came into force in Brazil at the beginning of 2025, is the eighth phase of Air Pollution Control Program for Motor Vehicles.
The little jeep of Suzuki does not meet the established requirements, resulting in the interruption of its import.
Before Proconve L8 comes into force, between thousand and 1,5 thousand units of the Jimmy Sierra arrived in Brazil, according to information from the magazine Self-support.
This volume is enough to keep dealerships supplied until the end of 2025, considering an average sales of around 130 units a month.
The situation illustrates how new legislation can directly impact the operations of automakers and the availability of models on the market.
Negotiations between HPE and headquarters in Japan
A HPE has been in negotiations for months with the parent company Suzuki, at Japan, to update the engine 1.5 family aspirate K15B, used in Jimmy Sierra.
However, according to the Self-support, talks have stalled due to an impasse over who will bear the costs of the modifications needed to meet the new emissions standards.
The lack of an agreement could lead to the definitive interruption of the automaker's operations in Brazil, if alternative models are not found to replace the Jimmy Sierra.
The issue of costs is a critical point in negotiations, as updating engines and adapting vehicles to new standards may require significant investments on the part of the automaker.
This raises the question of the economic viability of continuing operations in Brazil, especially for models that face homologation difficulties.
Alternative to maintain the brand in Brazil
A possible solution so that the Suzuki stay in Brazil would be the introduction of e-Vitara, a compact electric SUV that was presented abroad at the end of 2024.
As it is an electric vehicle, the homologation of this model could be simpler, allowing the manufacturer to adapt to the demands of the Brazilian market.
O e-Vitara has 4,28 m in length, similar in size to the Jeep Renegade, and a wheelbase of 2,70 m, comparable to that of Toyota Corolla.
Na Europe, Suzuki offers three versions of e-Vitara:
1 º Entry version with front engine 144 cv, batteries of 49 kWh and front wheel drive.
2 º 4×2 version com 174 cv and batteries 61 kWh.
3 º 4×4 version, which has 184 cv and a rear engine 65 cv to move the rear wheels.
The introduction of e-Vitara in Brazil could not only replace the Jimmy Sierra, but also position the Suzuki in a growing electric vehicle market, aligning with sustainability and technological innovation trends.
This transition to electrification is a strategy that many automakers have adopted to meet global demands for cleaner, more sustainable vehicles.
The impact of Proconve on the automotive industry
O proconve It is an essential program for reducing pollution generated by motor vehicles in Brazil.
By setting strict emission limits, the program forces automakers to invest in cleaner, more efficient technologies.
This not only benefits the environment, but also drives innovation in the automotive industry. Automakers that fail to adapt may face serious challenges, such as Suzuki is currently facing.
Brazilian environmental legislation reflects a global trend towards greater rigor in the regulation of vehicle emissions.
As countries around the world seek to reduce their carbon footprint, the pressure on automakers to adapt to new regulations is increasing.
This means that companies need to not only innovate, but also strategically plan their product line for the long term.
HPE Statement
In a press release, the HPE stated: “The Suzuki Vehicles continues with its plans for the Brazilian market, awaiting the headquarters in Japan, guidelines for the next available products that meet Brazilian emissions standards and, for strategic reasons, we cannot give further details. In the meantime, the line Jimmy Sierra remains available for sale at the brand's dealerships throughout the Brazil.” This statement highlights the automaker’s intention to remain in the market, although dependence on a single model could put its operation at risk.
The future of Suzuki in Brazil
the situation of Suzuki No. Brazil It is a reflection of the difficulties faced by car manufacturers in the face of new environmental legislation.
Growing concerns about sustainability and reducing pollutant emissions require companies to adapt quickly to continue operating.
The continuity of Suzuki No. Brazil will depend on your ability to align with new requirements and find viable solutions to maintain your presence in the market.
Additionally, the automaker must consider the potential of new models, such as the e-Vitara, which can revitalize its image and attract consumers looking for sustainable alternatives.
the future of Suzuki in Brazil is at stake, and its ability to innovate and adapt will be crucial to its survival in an increasingly competitive and regulated market.
the situation of Suzuki in Brazil serves as a warning to other automakers, highlighting the importance of preparing for regulatory and market changes.
Adapting to new emission standards is not just a matter of compliance, but an opportunity to innovate and stand out in a constantly evolving automotive landscape.
SOURCE: OLHARDIGITAL
