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Anatel carries out a mega operation and seizes more than 22 thousand illegal products from Amazon and Mercado Livre. Losses from the seizure reach R$ 3 million distributed among the companies.
Anatel's presence is increasingly present in the daily lives of Brazilian consumers, especially when it comes to purchasing technological devices. Even on official channels and renowned platforms, such as Amazon and Mercado Livre, the agency's actions can directly impact the end consumer. Now, thousands of illegal products on Amazon and Mercado Livre have been seized.
More than 22 thousand illegal products on Amazon and Mercado Livre
Anatel carried out a action on the last Black Friday, where the same 'lowered the knife' and seized purchases containing one of the most beloved and number 1 products among Brazilians who don't go without streaming.
The event occurred between November 26th and 29th, when Anatel, in partnership with IRS, seized around 22 thousand illegal products on Amazon and Mercado Livre, impacting Amazon and Mercado Livre warehouses, located in Betim (MG) and Cajamar (SP).
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Among the items seized by Anatel are cell phones, chargers, drones, headphones, microphones, batteries, notebooks and smartwatches which, together, add up to a total value of R$3 million. Around 12 thousand items were collected from Amazon warehouses alone, totaling R$1,6 million.
According to the advisor, Alexandre Freire, the action aimed to protect consumers against products that do not follow safety and quality standards and to guarantee the integrity of telecommunications networks.
Despite the seizure of illegal products on Amazon and Mercado Livre, both companies have strict policies against the sale of illegal products. The platforms have systems in place to verify the origin of items sold by third parties and claim to collaborate with authorities to prevent the sale of illegal products.
Companies did not comment on Anatel's action
However, companies are not exempt from this type of action, especially during periods of high activity, such as Black Friday, where the number of active ads and sellers grows exponentially.
Amazon, for example, was fined R$47 for allowing advertisements for unapproved devices, such as security cameras and TV Boxes, one of the most sought-after products for those who can't do without a series or streaming channels.
However, the company appealed the decision and emphasized its commitment to complying with Brazilian regulatory requirements. It is worth mentioning that, to date, neither company has commented on the incident. However, the space remains open if they wish to present their version of events. All telecommunications products sold in Brazil must be approved by Anatel.
Understand the impacts of Anatel's seizure
Anatel seizes illegal products on Amazon and Mercado Livre and the approval guarantees products that follow mandatory standards for devices that emit radio frequency, technical assistance in case of defects, approved products do not interfere with the operation of telecommunications networks.
All these actions by ANATEL draw attention to the demand for greater supervision and transparency in e-commerce. At the same time, they reinforce the importance of consumers being aware of the origin of the products purchased, even on recognized platforms.
Just for knowledge level, in 2023, general sales increased by 16,1% during Black Friday according to data from Cielo.
According to Freire, Anatel's role is to ensure consumer protection regarding access to these products that are submitted to digital sales markets without the proper certification. This is an essential role to protect consumers from access to products that do not meet safety and quality standards, in addition to ensuring the integrity of telecommunications networks.
There should be monthly inspections in these deposits
And then let the RF hold auctions, with the seized products, **** stealing ****
How will the seller be in this story if Mercado Livre will return the value of the product that was seized at the post office?