Small bakery faces financial difficulties and social media outrage after Tesla unexpectedly cancels large order
Em 2024, a small artisan bakery called Giving Pieslocated in San Jose, California, faced a critical situation after accepting a monumental request from 4.000 bowling to the offices of Tesla. The order, initially considered a great opportunity, quickly turned into a financial nightmare, pushing the bakery to the brink of bankruptcy.
The Big Order Challenge
The owner of Giving Pies, Flying Rasetarinera, was challenged with a request for 2.000 mini cakes for a Tesla event.
Even aware of the logistical challenges that this implied, Rasetarinera and his team decided to accept the offer, sending the invoice to Tesla and scheduling deliveries for Tuesday and Thursday of the following week.
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However, the situation became complicated when Tesla diverted the payment to an external supplier, City Flavor, who did not respond after the first shipment was delivered.
The double order and the financial pressure
When Tesla asked to double the order and increase the total to 4.000 cupcakes, the bill already reached US$ 16.000. The bakery, hoping to maintain the partnership, decided to move forward, even without having received payment for the first delivery.
Rasetarinera expressed his concern in a message to Tesla, highlighting the small company's financial fragility and the urgent need for payment. Unfortunately, the joy was short-lived.
Just a week before the delivery date, Tesla canceled the order without warning, sending an email that said, “Sorry, but we will no longer be taking this order.” This decision left the bakery in a desperate situation, with unpaid invoices and cakes already in production.
Impact on social networks
The unexpected cancellation of the order sparked a wave of outrage on social media, with many users criticizing Tesla for its lack of consideration for a small local business.
The situation gained media attention and quickly reached Elon Musk, who became aware of the problem.
Elon Musk's intervention
After learning of what had happened, Elon Musk decided to intervene personally. In a post on his account on X/Twitter, Musk apologized for what happened and promised to resolve the situation.
His solution was simple, but impactful: Tesla pledged to purchase all the cakes Giving Pies could produce, as well as distribute the pies to local charities.
Positive results for Giving Pies
Thanks to Musk's intervention, Giving Pies was not only able to overcome the financial difficulties that resulted from the canceled order, but also gained visibility and support from the community.
The bakery now has the honor of sweetening the parties of some of the biggest companies in the world. Silicon Valley, transforming a potential crisis into an opportunity for growth.
SOURCE: BR.IGN