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The Chinese electric vehicle giant is growing at an impressive rate, multiplying its production by 10 in just four years
Chinese giant BYD has achieved a historic feat: it has become the third most valuable in the world, with a market value of US $ 105 billion. However, the company's rapid growth has already raised alarms about its long-term sustainability, according to the News Motor website.
Over the past four years, BYD has multiplied its production tenfold, becoming a feature in the automotive sector. The automaker sold 400 electric vehicles for export in 2023 alone, with an audacious goal of 800 thousand exports in 2024. Brazil has become one of the main markets, receiving 100 thousand units last year.
But is this accelerated growth sustainable?
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Geopolitics could stop BYD!
BYD's success has not gone unnoticed by United States and the European Union, which are already taking measures against the Chinese giant. The government of Joe Biden imposed 100% tariffs on Chinese electric vehicles, making it difficult for BYD to enter the American market. In addition, trade restrictions and the ban on Chinese technology on American soil are putting its global expansion at risk.
In Europe, the situation is also complicated. The European Union is studying increased tariffs against Chinese manufacturers, and Anfavea, in Brazil, accuses BYD of practice of dumping – selling cars below price to dominate the market.
BYD's secret: innovation and in-house production
One of the factors that contributed to BYD's rise was its strategy of verticalization: the company manufactures 80% of the components of its vehicles are internally, reducing costs by up to 25% compared to Western competitors.
Innovation is also a major asset for the automaker. Lithium-iron-phosphate Blade batteries, for example, are considered safer and more efficient, even attracting Tesla as a customer. In addition, BYD has a team of 110 thousand engineers and already registered 29 thousand global patents, consolidating its position as a reference in the sector.
Quality problems and internal conflicts
Not everything is rosy for BYD. Despite its success, reports indicate quality problems in popular models such as the Seal e o Song Plus. The accelerated increase in production was also focused on conflicts with distributors and orders, generating excessive inventories and recurring price cuts .
Experts believe that despite the challenges, BYD still has potential to consolidate itself as a global leader. However, it will be necessary to dribble trade barriers, to improve the quality of the vehicles and adjust your market strategies to continue its impressive trajectory.
