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Bracell's Diversity and Inclusion Journey wins the 2024 Ser Humano Award for promoting a more equitable work environment.
Bracell has been recognized for its notable contributions to diversity and inclusion in the corporate environment, thus winning the prestigious Ser Humano 2024 Award. This result highlights the company's commitment to establishing an organizational culture that values and respects individual differences, promoting a workplace that encourages mutual respect and the strengthening of ties between collaborators.
Bracell stands out for its innovative diversity and inclusion initiatives, which aim to create a continuous journey of transformation and awareness within the professional space. This diversity and inclusion project not only values equity, but also encourages the engagement and active participation of all its members, fostering an environment that stimulates creativity and innovation. In this way, the company not only celebrates the achievement, but reaffirms its commitment to a more inclusive and equitable future for all. Bracell's commitment to strengthening its internal policies reflects the importance of promoting values such as tolerance and respect within the corporate environment.
Recognition and Commitment to Diversity and Inclusion
For the second consecutive year, Bracell was honored with the Luiz Tarquínio Human Being Award, promoted by ABRH Bahia, in the 'Young' category. This recognition is due to the excellent development of the 'Diversity and Inclusion Journey', a project that generated significant actions to transform the work environment into a more equitable, respectful and engaged sphere. Matheus Coutinho Leal, the senior HR analyst and brains behind the diversity and inclusion project, participated in the award ceremony held at the Bahia Commercial Association, in Salvador, on Thursday, the 21st.
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Matheus Coutinho Leal's sense of pride reflects the importance of having a project recognized for its contribution to healthy work environments. The award is a tribute to the trajectory built through collective effort and serves as inspiration for other organizations to engage in their own diversity and inclusion journeys. In 2023, Matheus also gained prominence with the project 'Jornada Acadêmica'.
Sustainable Impacts of Diversity and Inclusion
The project is a key component of Bracell’s sustainability and ESG strategies, aligned with the Bracell 2030 plan, as detailed in the Annual Sustainability Report. This commitment solidifies Bracell’s mission empower lives internally and externally to the organization. According to Carolina Linhares, senior HR manager, the Ser Humano Award not only reinforces the company's commitment to innovative practices, but also recognizes the tireless efforts of professionals who make Bracell a reference in diversity and inclusion initiatives that develop talent and attract new employees.
In addition to its success in the 'Young' category, Bracell was a finalist in the ESG – Environment category, recognized for its practices waste utilization in the Ecological Restoration Program. Angela Ribeiro, Sustainability Manager, emphasizes that the company aims for innovative solutions in the sustainability chain, from sustainable eucalyptus cultivation until its processing. The project seeks to increase the resilience of ecosystems, favoring the recovery of degraded areas and environmental conservation.
Environmental Initiatives and Sustainable Innovation
Bracell’s Ecological Restoration Program, led by Joedson dos Santos Silva, Luan Philip and Igor Macedo, began in 2006 with the analysis of degraded areas. Since then, it has adapted to new approaches in the management of residues from forestry and industrial operations, including substrate remains from eucalyptus seedlings and bark, knots, sludge and lime mud. The first test took place at the Pedra do Sobrado Project, and the second is underway at the São Sebastião Project.
With soil conformation beginning in 2021, eucalyptus seedling residues were incorporated into the soil in 2022. In 2023 and 2024, monitoring showed 90% soil coverage by grasses, erosion stabilization, and seedlings growing an average of 136,42 cm in height. The second experiment uses bark, sludge, and other materials combined in six different treatments to analyze improvements. The next steps involve decompaction, incorporation of residues into the soil, and planting of native species.
Bracell and its Global Role
As a global leader in the production of dissolving and specialty pulp, Bracell stands out for its sustainable cultivation of eucalyptus, which is essential for the production of high-quality pulp. With over 11 employees, it has operations in Camaçari, Bahia, and Lençóis Paulista, São Paulo, as well as international offices in Singapore, Asia, Europe and the United States. For more information, visit: www.bracell.com.
Source: ©juracy@agenciaat.com
