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Braskem stands out in innovation by winning 2nd place in the chemical industry in the Top 100 Open Startups, driving digital transformation and collaboration.
Braskem reaffirms its position as a leader in the sector by winning second place in the 'Chemical Industry and Packaging' category of the prestigious Top 100 Open Startups ranking. This recognition highlights the company as a driving force in innovation, driving the adoption of cutting-edge technologies and advanced practices that redefine the standards of the chemical industry. The company continues to be an example in the use of innovative strategies to promote a more sustainable future. sustainable and efficient.
Braskem’s commitment to open innovation enables it to effectively collaborate with a variety of startups, bringing new ideas and solutions to the market. This approach, also known as open innovation, not only accelerates the company’s digital transformation but also strengthens its sustainability initiatives. Integration with startups is essential to foster creativity and diversity of solutions, allowing Braskem to remain at the forefront of technological development within the chemical industry.
Pioneering Innovation at Braskem
These are some of the themes that have been central to the strategy of Braskem, the largest producer of thermoplastic resins in the Americas, culminating in well-deserved recognition. The company achieved 2nd place in the 'Chemical Industry and Packaging' category in the prestigious Top 100 Open Startups 2024 ranking. This is the third year in a row that Braskem has stood out as one of the leaders in open innovation on the platform that recognizes both promising startups and leading companies in implementing these practices.
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Innovation is the driving force behind the growth of any organization. It opens doors to new markets by continually improving the products and services already in the portfolio. In the case of Braskem, the strategic relationship with the startup ecosystem has been a key element. This contact facilitates innovation by enabling the agile adoption of disruptive solutions, capturing tangible results for the challenges faced and developing technological solutions for crucial research and development (R&D) issues, in addition to expanding a portfolio of potential future businesses.
Strengthening Open Innovation
In addition to celebrating companies that excel in integrating open innovation with startups, the ranking aims to stimulate and measure the progress of this practice in Latin America. The Top 100 Open Startups uses objective criteria, focused on the quantity and intensity of the link between corporations and startups, and is a primary source of data on this topic. Braskem’s prominent position is a reflection of intense collaborative work. This involved contracting innovative services and technologies through startups in the areas of R&D, Venture Client, Venture Building, Acceleration and Corporate Venture Capital. For Guilherme Baeta, Chief Digital Officer at Braskem, this collaboration is vital for the company to maintain its leadership position in the chemical sector.
'We were able to not only accelerate the implementation of innovative solutions, but also foster an ecosystem that benefits the entire productive chain. This recognition is proof of our continued commitment to innovation and digital transformation', he emphasizes.
Digital Transformation and Production Chain
In recent years, Braskem has risen through its substantial investments in digital transformation, achieving impressive results. One of the pillars of its success has been the strengthening of the company’s digital portfolio, which, by the end of 2023, will include 59 digital products. These tools have a significant impact on more than 200 areas, covering a wide range of processes and operations, from the supply chain to customer service. In addition, it has a remarkable global infrastructure to accelerate its development in innovation.
Two are in operation technology and innovation centers in Triunfo (Brazil) and Pittsburgh (USA); two technical hubs focused on polymers in Germany and Mexico; a process technology development hub in Mauá (Brazil); seven pilot plants; and two research hubs for renewable chemicals in Campinas (Brazil) and in the United States, at the newly established center in Lexington. The results of this infrastructure are impressive. In 2023, more than 450 customers were supported by research teams, and 210 innovation and technology projects were developed. Several open innovation initiatives are also underway.
Circular Economy and Sustainability
Voqen, for example, was created with the support of Braskem and focuses on the energy transition of the petrochemical sector. Its management includes natural gas and electric energy contracts, representing R$4,5 billion and 74,5 thousand tons of CO2e avoided through the sale of renewable energy certificates. Another example of collaboration in innovation is Sustainea, created in partnership with the Japanese company Sojitz. This joint venture manages the production and marketing of the raw material monoethylene glycol (bioMEG), which has uses in civil construction, industrial applications and cosmetics. A significant innovation by Braskem was the development of a bioPET bottle, approved for contact with food.
Braskem: Commitment to Innovation
Focused on people and sustainability, Braskem is committed to contributing to the value chain by promoting the Circular Economy. With an innovative DNA, it offers an extensive portfolio of plastic resins and chemical products for various sectors, such as food packaging, construction, industry, automotive, agribusiness, health and hygiene. With 40 industrial units distributed between Brazil, the USA, Mexico and Germany, the company exports its products to more than 71 countries around the world. For more information, visit: https://www.braskem.com.br/
Source: © BRASKEM Press
