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Increased demand and economic factors have boosted production, resulting in significant growth in the electronics sector by 2024
With significant growth, the Brazil reached the second position among the largest manufacturers of air conditioning of the world, second only to China. This dramatic shift is attributed to a combination of factors, including climate conditions and robust economic growth. Rising temperatures, coupled with growing awareness of the importance of thermal comfort and quality of life, have made the demand for HVAC systems a priority in homes and workplaces.
Growth of the electronics industry in 2024
Em 2024, manufacturing de electronics in Brazil it grew 29% compared to the previous year, and were sold 117,7 million units of various products, such as refrigerators, TVs, Fans e filters.
The highlight in this scenario was the air conditioning, which achieved a historic record of 5,9 million units produced, representing an increase of 38% between 2023 e 2024.
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This growth not only reflects demand, but also the ability of Brazilian industries to adapt and innovate in a competitive market.
Economic and climate factors drive the sector
Jorge Nascimento, president of electronics, an association that brings together 36 companies in the sector, highlighted that two main factors contributed to this expressive growth.
The first is economic, including an increase in job creation and greater control of inflation in the first half of last year.
The government's reduction in interest rates also made it easier to purchase products, which are usually purchased in installments, allowing more people to invest in electronics.
The second factor is climatic, with high temperatures leading the population to seek more comfort and well-being in their homes.
The phenomenon of climate change, which has made summers hotter and longer, has also contributed to this growing demand.
Positive results in the brown line and white line
The segment of brown line, which mainly covers TVs, also presented remarkable results.
Em 2024, production reached 13,5 million units, an increase in 22% compared to 2023, becoming the largest production in recent years 10 years and the second largest in history.
A White line, which includes refrigerators, stoves, refrigerators e washing machine, showed growth of 17% em 2024 with 15,6 million units produced, demonstrating a return to pre-pandemic levels.
This recovery is a positive sign for the Brazilian economy, which is seeking to recover from the impacts of the COVID-19 pandemic.
Demand for air conditioning and the future of the industry
During a meeting with the president Luiz Inácio Lula da Silva and other ministers, Nascimento presented these impressive results and emphasized the importance of maintaining a favorable economic environment for the sector.
He highlighted that good economic performance, with fiscal adjustments and inflation control, is crucial for continued growth. “If we maintain the same conditions as in the first half of last year, we expect to repeat the numbers of 2024, with a more optimistic version of growing de 10%”, He stated.
Furthermore, the need for technological innovation and energy efficiency has become an important focus for air conditioning manufacturers, aligning with global sustainability trends.
Celebrating the growth of the durable goods industry
The vice president Geraldo Alckmin also spoke out, highlighting that the growth of 29% na manufacturing of durable goods is an exceptional feat in a challenging global scenario.
He cited increased employment and income, in addition to the government's industrial policies, as fundamental factors for this positive result.
The Brazilian government has promoted tax incentives and financing programs to stimulate the sector, which has contributed to the expansion of production and job creation.
A electronics represents about 200 thousand workers and contributes with 3% do Gross Domestic Product (GDP) of the national industry, showing the relevance of this manufacturing in the Brazilian economic context.
The combination of climatic and economic factors not only boosted the production of air conditioning, but it also brought good news for the entire production chain. electronics, celebrating a moment of optimism and growth in the sector.
As Brazil continues to position itself as a leader in the manufacturing of electronic products, the expectation is that innovation and sustainability will become fundamental pillars for the future of the industry.
Furthermore, with the advancement of technology, new products, such as more efficient and ecological air conditioners, are expected to gain prominence in the market.
This will not only meet growing demand but also help minimize environmental impact, aligning with global sustainability goals.
The future of the industry electronics in Brazil it looks promising, with expectations of continued growth and innovation over the next few years.
SOURCE: AGENCIABRASIL
Bad government doesn't even guarantee eggs, what can it promise?!