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Chinese automaker launches hybrid and electric models, opens research center and adopts nationalization strategies for interventions in the Brazilian automotive sector
GWM, a Chinese automaker, is preparing to start vehicle production in Brazil, bringing a new era for the brand in the country. In May 2025, a GWM factory, located in Iracemápolis, São Paulo, brought the assembly of hybrid and electric vehicle models, expanding the offer of sustainable and technological vehicles for the Brazilian market. The first model to be produced locally will be the Haval H6 full hybrid (HEV), but the brand already has ambitious development plans for the near future, including the construction of a research and development center.
Innovation and technological development: Flex and Hybrid Vehicles for the national market
In order to expand the supply of vehicles adapted to Brazilian needs, automaker GWM plans develop plug-in hybrid vehicles with flex technology, capable of using ethanol as fuel. This innovation, so far only presented in some Toyota models in the country, represents a significant advance for the brand, which aligns its strategy with the new national automotive policy aimed at encouraging more sustainable technologies adapted to the local market.
Currently, GWM's Haval H6 lineup already offers hybrid and plug-in versions, powered by gasoline. With the expansion to flex hybrid technology, the automaker intends to further diversify its range of options and adapt to the profile of the Brazilian consumer, who values use of ethanol as a renewable and more affordable fuel alternative. GWM's partnership with automotive technology giant Bosch will be fundamental in this development, collaborating in the creation of electrified systems using ethanol.
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TOYS
Production and nationalization strategy at the Iracemápolis plant
Initially, GWM's production in Brazil was designed to operate on the CKD (Complete Knock Down) model, in which vehicles are partially assembled in China and finished in the destination country. However, With a recent change in strategy, the automaker will start assembling individual components on Brazilian soil, which will facilitate nationalization and guarantee the tax benefits of the Mover program, created by the Brazilian government to stimulate local production.
The Iracemápolis plant, which already had a painting booth from the time it was operated by Mercedes-Benz, will be fundamental to GWM's nationalization strategy. In the CKD system, vehicles arrive in the country already painted, with the new structure, however, the painting and assembly of the vehicles will be done in Brazil, allowing compliance with the target of 40% nationalization required for tax benefits.
You spoke very well, you have a very beautiful voice
Very good Chinese vehicles, cheap and good, I suppose more jobs. Congratulations to our president and the Chinese.
While in the Bolsonaro Government, Ford, Sony, Etc. Left Brazil!!! The Current Brazilian Government is managing to bring Multinationals to Brazil. BYD will invest US$ 20 billion in Brazil, to manufacture some models here as well. Exporting to neighboring countries including... BYD is already the 3rd Largest Automaker in the World. Behind only Tesla and Toyota... Congratulations to the Current Government.