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Record growth boosts the sector with new opportunities and positions Brazil as a global reference in the electronics sector
The Brazilian electronics sector is on the rise! During a meeting with the Vice President and Minister of Government Development, Geraldo Alckmin, the National Association of Manufacturers of Electronic Products (Eletros) announced a impressive sales growth and revealed bold plans of investment. With a 29% increase in sales from January to September 2024 compared to the same period of the previous year, the sector projects a 25% annual growth, the best mark in a decade, according to the Gov. website.
Growth driven by quality of life and industrial policies
The positive performance reflects the improvement in the quality of life of the Brazilian population in the Government. According to Alckmin, the increase in employment and income allowed most consumers to purchase durable goods, such as TVs and refrigerators, with greater energy efficiency and superior quality. In addition, policies such as the program New Industry Brazil develop a stable environment for investors.
The result? A booming economy under the Government, driven by the consumption of consolidated goods and the expansion of national industry.. Government data indicate that, in the first nine months of 2024, 83,8 million units of electronic products were sold, compared to 65 million in the same period in 2023, a leap in the economy.
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R$5 billion in investments for expansion and innovation
The Government is betting big on the future of the sector and the economy. From 2025 to 2027, R$5 billion will be injected into strategic initiatives, including technological innovation, factory expansion and construction of new units. This amount is in addition to R$5 billion already invested between 2023 and 2024.
These transports are essential to meet the growing demand for high-quality, energy-efficient and economical products, in addition to consolidating Brazil as a global leader in the production of items such as air conditioning and white goods.
Factors that drive the consumption of electronic devices
Three pillars support the growth of the electronics sector in Brazill:
Stable industrial policies
MDIC's support brought security to investors, who now see Brazil as a safe haven to allocate capital.
Favorable scenario in the economy
Income distribution and job creation consumer confidence, boosting purchases of consolidated goods.
Climate changes
O rising temperatures increase the demand for fans and air conditioners, consolidating Brazil as the second largest producer of this segment in the world.
