Brands such as BYD, GWM and Chery are leading the advance of Chinese cars in Brazil, and new companies have already been confirmed by the end of the year.
The car market in Brazil is changing rapidly. According to Quatro Rodas magazine, by the end of 2025, the country will have 12 Chinese car brands in operation. This presence is already becoming common on the streets, with electric and hybrid models gaining prominence. And everything indicates that this number may grow even more in the coming months.
According to the Autoesporte portal, four other Chinese automakers are preparing to debut here, which could bring the total to up to 16 brands by the end of the year. This shows that Brazil has become one of the main targets for Chinese automakers, which want to take advantage of the growth in demand for more modern, economical vehicles with cutting-edge technology.
Which brands are already in Brazil?
Currently, Brazil already has several Chinese automakers in operation, such as BYD, GWM (with Haval, Tank and Ora), Chery, JAC, Omoda, Jaecoo, Neta, Leapmotor, Zeekr, SAIC and Geely. The information was confirmed in a report by the Mobiauto portal.
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Brands such as BYD and GWM are among the best known and already stand out in sales. According to Xinhua News, in the first half of 2024 alone, BYD sold 32.574 cars in Brazil, while GWM registered 12.730 vehicles. This success shows that Brazilians are increasingly confident in Chinese models, especially electric and hybrid ones.
New brands on the way
Other Chinese companies are expected to arrive soon. Leapmotor, for example, will work in partnership with the Stellantis Group and intends to bring two models to Brazil: the compact electric T03 and the SUV C10. The Zeekr brand, known for its luxury electric cars, has also confirmed its presence and wants to compete with brands such as Volvo and BMW, according to IstoÉ.
These new brands promise to bring cars with competitive prices and modern technologies, which can further increase competition and give More options for the Brazilian consumer.
Why are the Chinese investing in Brazil?
Brazil is one of the largest car markets in the world. With the growing demand for electric and hybrid cars, Chinese automakers saw this as an opportunity to expand their business. In addition, the demand for models with good value for money and advanced technology is high, and Chinese brands stand out in these areas.
According to a report by The Wall Street Journal, the advance of Chinese brands in Latin America is part of a larger global expansion strategy. The idea is to occupy leftover spaces by traditional brands and win over the public with innovation, affordable prices and energy efficiency.