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Joke suggesting Portugal's annexation by Brazil reignites debates about prejudice and historical relations
The meme “Brazilian Guiana” became a social media craze in 2025, turning Portugal into the target of jokes about annexation by Brazil. The repercussion exposed cases of xenophobia and sparked discussions about discrimination and cultural identity.
“Brazilian Guiana” meme sparks controversy among Brazilians and Portuguese
Since the beginning of 2025, the meme “Brazilian Guiana” has been dominating platforms like TikTok, X and Instagram. The idea satirizes Portugal as a new Brazilian state, with phrases such as “Lisbon is now called Vitória da Reconquista” and “we are all Brazilians”. The viral content gained traction and generated an avalanche of comments, jokes and montages.
While many Brazilians joined in the joke, creating increasingly elaborate versions, including a fake Wikipedia page announcing the “official annexation” of Portugal, some Portuguese people were uncomfortable. Influencer Nokas criticized the series of jokes that, according to her, diminish Portuguese culture. User Bruna Filipa warned against exaggeration, especially in the derogatory comments about the Portuguese accent.
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Reaction to meme reignites debate on xenophobia against Brazilians in Portugal
The response to the meme “Brazilian Guiana” exposed a sensitive issue: the xenophobia faced by Brazilians in Portugal. According to the Commission for Equality and Against Racial Discrimination (CICDR), in 2021, 109 formal complaints of xenophobia against Brazilians were registered, an increase of 142% compared to 2018.
Among the complaints are difficulties in renting properties and finding jobs, as well as insults and aggression. Reports indicate that discrimination is not linked to ethnicity, but to Brazilian nationality. Women, for example, face stereotypes linked to prostitution, while men are viewed with suspicion.
“Brazilian Guiana” meme exposes historical and social tensions
The meme “Brazilian Guiana”, which began as a joke, quickly became a trigger for serious discussions about prejudice, colonization and national identity. Brazilians argue that the joke reflects a symbolic inversion in the face of episodes of discrimination already experienced by immigrants in the European country.
Despite the humorous tone, the episode shows how memes and digital trends can rekindle unresolved historical issues. The Portuguese response mixes good humor and indignation, highlighting the fine line between cultural satire and international offense.
