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The 2024 Ford Ecosport demonstrates that it is possible to reinvent a model while maintaining its essence, but adding elements that make it more adapted to modern needs.
After a not-so-silent farewell to the Brazilian market, the Ford Ecosport resurfaces in Europe. This return marks not only the continuity of a model that was once a favorite in Brazil, but also the introduction of significant innovations, including a turbo engine that promises to change the rules of the game.
A first thing that catches your eye in the European version of the Ecosport is the design of the wheels. Far from the standard we were used to in Brazil, this model features wheels with a more refined look, fitted with 205/50 17-inch tires. The “Active” version, new to Brazil, features headlights with a black mask and projector, as well as Black Piano details on the front grille that add a special charm to the vehicle.
Engine of the new Ford Ecosport
Under the hood, the Ecosport hides its greatest treasure: a 1.0 three-cylinder Turbo engine, known as EcoBoost. This engine promises not only impressive performance, but also superior energy efficiency, something that aligns perfectly with current demands for more economical and less polluting vehicles.
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In addition to the aesthetic changes, the new European Ecosport surprises with its interior. With seats and finishes that recall the already known quality, the big highlight is the Bang & Olufsen sound system, a novelty that raises the standard of on-board entertainment. The soft-touch panel complements the experience of comfort and sophistication.
Why should it arrive in Brazil?
O Ford Ecosport 2024 demonstrates that it is possible to reinvent a model while maintaining its essence, but adding elements that make it more adapted to modern needs. With its turbo engine, renewed design and cutting-edge technologies, this model has everything to win back the hearts of Brazilians, offering a robust and efficient option in the compact SUV segment.
Now we can only hope that Ford will consider bringing this new turbo version to Brazil., where it would undoubtedly be welcomed with open arms by an audience eager for new products and quality. Here is our appeal: bring the new Ford Ecosport to Brazil!
Success of the Ford Ecosport in Brazil
O Ford EcoSport, since its launch, has won the hearts of Brazilians, quickly establishing itself as one of the leaders in the sports utility vehicle (SUV) segment. Its acceptance was so widespread that at one point the EcoSport had a market share of 27,3%, with an impressive fleet of 469.961 units on the road. This figure not only highlights the popularity of the EcoSport but also illustrates the preference of Brazilian consumers for compact, versatile and economical SUVs.
The regional distribution of this fleet, with more than half located in the Southeast (53,8%), followed by the South with 19,1%, reflects the appeal of the EcoSport in the most urbanized and economically active areas of the country. This shows how the vehicle not only met mobility needs but also became a symbol of status and practicality.
Global impact
The EcoSport success story was not limited to Brazil. The model, originally created and launched in the country, has become a global phenomenon, being sold in more than 100 markets around the world. This international expansion was marked by significant growth in global EcoSport sales, which increased by 229 percent in 2013. This growth helped Ford surpass the 1 million SUV sales mark annually for the first time, with a total of 1,2 million units sold, representing a 37 percent increase over the previous year.
This global success not only underscores Ford’s leadership in the SUV segment but also highlights the growing global demand for compact, versatile and efficient vehicles. The EcoSport has proven to be an adequate response to these demands, with its features adapted to both emerging markets and developed economies.
O Ford EcoSport is a shining example of how a vehicle can transcend boundaries and become a success both in its home market and internationally. In Brazil, it captured the essence of what consumers were looking for in a compact SUV. Globally, it helped Ford establish a strong presence in the fastest-growing segment in the automotive world.
So, what did you think of this new one? Ford Ecosport 2024? Do you think it should return to Brazil with all these new features, such as the turbo engine and the revamped design? Comment here what you think of this possible return of the Brazilian darling, and if you also think that the Ford should bring it back to our streets!
