SUV becomes the preferred choice in the used vehicle market, standing out for its high profitability and surpassing the Toyota Yaris
The used vehicles in Brazil has undergone an interesting transformation in recent months 2024With the Chery Tiggo 5X da caoa emerging as the most profitable car, overtaking the traditional Toyota Yaris.
This SUV, produced locally, has won over consumers, ousting models that previously led sales, according to the newsmotor website.
Profitability and market performance with the Chery Tiggo 5x
O Chery Tiggo 5X presented an average price of R $ 105 thousand, with a gross margin of 10,5%, surpassing the Toyota Yaris Hatch, which recorded an average price of R $ 87 thousand and a margin of 10,1%.
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The version Sedan of the Yaris, sold at R $ 88 thousand, had a margin of 9,2%. This change in the scenario reflects a diversification of consumer preferences, according to Fabio Braga, Country Manager of MegaDealer, in an interview with the Terra portal.
Used car market trends
O Megadealer Used Vehicle Performance Study (PVU) highlighted solid results for the used market in October, with the average sales reaching R$81.154.
Gross margin rose to 10,8%, and the average inventory turnover time fell to 34 days, the lowest rate in years.
Data from National Federation of Motor Vehicle Distribution (Fenabrave) show that 1.073.409 used cars and light commercial vehicles were sold in the period, a significant increase compared to the previous year, which recorded 883 thousand units, representing a growth of 10,1%.
Return on investment and future trends
The segment of used with up to three years of use has shown remarkable performance, with dealerships reporting a return on investment (ROI) de 69% and an average conversion rate of 18%.
These figures underline the attractiveness of the used vehicles for investors and consumers. The success of Chery Tiggo 5X not only led the market, but also indicated a change in the purchasing trends of Brazilian consumers.
With the continued growth of this segment, the future looks promising for both brands and dealerships, reinforcing the presence of Chery Tiggo 5X as a leader in the competitive market of used vehicles.
It's a great car for the price they charge. They don't stay in dealerships for long. Anyone looking for a hybrid version will see how quickly they sell.