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with the forecast of resumption of operations in the middle of next year, thus promoting an increase in production and economic movement in the region. The plant, which had been facing difficulties, will be able to reinvent itself and contribute to strengthening the automotive sector in the country.
It is not yet completely defined which vehicles will be launched in the country, but speculation focuses on models Omoda 5, jaeco 5 and jaeco 7. It is important to highlight that the brand's largest SUV, the jaeco 9, is already registered with the National Institute of Industrial Property (INPI).
If this is not possible, the director stated that he already has an alternative plan in mind — establishing a factory in another nearby municipality. “Brazil represents 80% of the market in South America. If we are not successful in this market, it will be very difficult to prosper in the region.”
Chery's subdivisions announced that they will introduce three car models in the country initially — one under the Omoda brand and two under the Jaecoo brand. All, however, will be electric vehicles, with the aim of competing with Chinese companies GWM e BYD.
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Industrial plant em jacarei is the target of an executive from Omoda/jaeco
The installation that arouses the interest of the company's executive Omoda/jaeco is located in jacarei, a city in the interior of São Paulo. It is factory was established by Chery in 2014, but temporarily closed its operations in 2022, with plans to resume its activities in 2025.
Shawn Xu, who served as director of the site between 2019 and 2022, expressed his intention to produce at Brazil, more specifically in jacarei, it's from invest na factory. However, he revealed that he faces obstacles due to a dispute with Caoa, and is determined to do what he can to persuade the party brasilpartnership to free up the industrial complex.
“We want to produce in BrazilOn jacarei, and invest na factory, but there is a dispute with the caoa that stops us”, revealed Shawn Xu.
the brands Omoda e jaeco, from China, are preparing to enter the market automobile brasileiro. Both are part of the group Chery and are in the expansion phase, without involvement of caoa. The main objective is not only to import carros electrified protocols for Brazil, but also start production .
In an interview with Motor1, Shawn Xu, vice president of Chery International and CEO of Omoda/jaeco, revealed that the plan is to use a factory already existing in Brazil to production of vehicles. This movement represents a major step towards the expansion of the Chinese automobile industry in the Brazil, promising to bring more options to consumers and create jobs in the country.
Source: Channel Tech
