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Automotive giant General Motors (GM) surprised the market by announcing that Chevrolet will not be able to reach its goal of manufacturing one million electric cars by the end of 2025.
This drastic change of plans was confirmed by GM CEO Mary Barra, who attributed the decision to a drop in consumer interest in electric vehicles, especially in the United States.
The revelation sparked debates about the future of the automotive industry and the role of governments in policies to encourage sustainable vehicles.
GM, known for its commitment to innovation, had set the ambitious goal of quickly transitioning from combustion to electric cars.
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However, the market reality proved to be less receptive than expected. In an interview with CNBC, Mary Barra explained that although U.S. sales of electric vehicles (EVs) reached 330.463 units in the second quarter of 2024, Chevrolet is experiencing a slowdown in demand.
change of strategy
GM's initial plan to focus exclusively on electric vehicles has suffered a setback. Now, the company is considering the development of hybrid models, both in Detroit (USA) and in São Caetano do Sul (SP).
Fabio Rua, GM's vice president of public relations for Latin America, recently confirmed to Automotive Business that the manufacturer may launch hybrid cars in Brazil from 2025.
This change reflects a more cautious strategy, adjusting to market realities and consumer expectations. GM has not completely abandoned its electrification goal, but is adapting its timeline to ensure a smoother, more sustainable transition.
GM bets on Equinox and Blazer EV
Even with the change of plans, GM maintains its big bets on specific electric models. The SUVs EV Blazer e Equinox EV are the main products of this new phase. Production of these vehicles is being increased, and both are expected to be launched in Brazil in the second half of 2024.
The Blazer EV, built on the exclusive Ultium platform for electric cars, will have a 102 kWh battery pack, offering a range of 481 km on a single charge.
The RS version, destined for the Brazilian market, will have 347 hp and front-wheel drive. The Chevrolet Equinox EV will have versions of up to 290 hp, and its new generation will also include an option with a combustion engine.
Future Outlook and Charging Infrastructure
Mary Barra is optimistic about the future of electric vehicles. In the interview with the aforementioned portal, she said that believes that as charging infrastructure becomes more robust and EVs more affordable, demand will grow significantly. “The next 10, 11, 12 years will be very transformative,” said the CEO.
This long-term vision highlights the importance of continued support for infrastructure and public policies that encourage the adoption of electric vehicles. The evolution of the market depends not only on the offer of innovative products, but also on the ability to create an ecosystem that supports this transition.
Growth in sales of electric vehicles in Brazil
Despite global challenges, the Brazilian market for electrified vehicles is expanding. Between January and June 2024, the country recorded 79.304 registrations of hybrid and electric cars, more than double sales in 2023, which totaled 32.239 units. BYD leads the ranking with the three best-selling cars.
This growth reflects a positive change in Brazilian consumers' perception of electrified vehicles, driven by government incentives and the growing offer of attractive and affordable models.
GM's decision to reassess its Chevrolet electric vehicle production target to 2025 is a reflection of the complexities of the global automotive market.
While demand for EVs faces challenges in the US, Brazil shows significant growth potential. With bets on hybrid models and a renewed focus on infrastructure, GM remains committed to innovation and sustainability.
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