Chinese automaker arrives in Brazil with three vehicles that promise to go head to head with models from BYD, Toyota and other brands

Neta Auto, Hozon's automotive division, arrives in Brazil with a clear ambition: to compete directly with brands like BYD, Toyota and other giants in the automotive sector.

Founded in 2016, the Chinese company is already showing accelerated growth and promises to revolutionize the Brazilian market with its electrified vehicles.

At this first moment, Neta Auto will bring three electric models to Brazil. Although the names of the vehicles have not yet been confirmed, they are expected to be the Neta L, Neta N, and Neta X models, with the sporty GT being considered for the following year. Each of these vehicles will be positioned in different price ranges, ranging from below R$200 to above R$400.

Neta Auto's arrival in Brazil will be made official during the Interlagos Festival, in São Paulo. At this event, the automaker will present its models in a three-story stand, with 400 square meters dedicated to showcasing its technological and sustainable innovations.

The highlight will be the Neta GT, a sports coupe that will be tested on a closed track, offering guests a hands-on experience of the vehicle's capabilities.

Innovation and connectivity as Neta’s differentiators

Neta Auto models stand out for their advanced driving systems, high connectivity and interactivity with drivers and passengers. Additionally, the vehicles will feature remote updates, ensuring they are always up to date with the latest technologies. The Shanhai 2.0 platform will be used across almost the entire line, offering a robust and versatile base for the models.

Neta Auto is also planning to set up a factory in Brazil, following the CKD regime, similar to what will be done in Mexico. This factory will supply both the local market and other countries in South America. While the factory does not come into operation, the vehicles will be imported from China, with the sales and after-sales structure already established to serve the Brazilian market.

A diversified portfolio

In the international market, Neta Auto offers a wide range of vehicles, including the Neta GT, Neta S, Neta X, Neta U, Neta AYA, Neta V and Neta L. These models range from sedans, coupes and SUVs, all electrified, reflecting the company's commitment to the electrification of cars.

The Chinese brand, whose name is inspired by a Chinese legend about a boy who never gives up on his dreams, aims for a strong positioning in Brazil, similar to that of other Chinese brands such as GWM and BYD. Neta Auto firmly believes that electric vehicles will dominate several markets, including Brazil.

Expectations for the future

With a strategy focused on innovation and sustainability, Neta Auto aims to not only compete, but to establish a new standard in the Brazilian automotive market. The combination of advanced vehicles, a robust sales infrastructure and ambitious plans for local production position the Chinese brand as a strong competitor in the sector.

Do you believe that Neta Auto will be able to conquer the Brazilian electric vehicle market, competing with giants like BYD and Toyota? Leave your opinion in the comments!