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Digital revolution poses challenges for Brazilian industry

Written by Corporate
Published 20/06/2024 às 21:49
Digital revolution
Photo: https://ibefsp.com.br/o-que-e-essa-tao-falada-revolucao-digital/

Technological modernization is essential for the competitiveness of Brazilian industry on the global stage. Investments in the Nova Indústria Plan are fundamental to this transformation.

The impact of digitalization on Brazilian industry

The implementation of technological advances is one of the main challenges for Brazilian industry to reach a new phase of expansion and international relevance. The New Industry Plan, announced by the federal government, foresees an investment of R$300 billion by 2026, aimed at accelerating the modernization of the country's industrial park. This stimulus, which includes special credit lines, aims to support companies in adapting to an increasingly technological global market.

Digitalization in production is essential, as it not only signals a fundamental strategic transition, but also contributes to improving the competitiveness conditions of Brazilian industries in the medium and long term. By adopting digital technologies, companies shape a smarter and more innovative business environment, positioning themselves favorably in a modern and dynamic business landscape.

Benefits of automation and digital efficiency

The benefits of the digital revolution are numerous, and one of the most obvious is the improvement of efficiency through the simplification and automation of production processes. By reducing manual intervention and eliminating operational inefficiencies, companies achieve improved overall efficiency. Faster production cycles and optimized use of resources result in tangible gains for competitiveness.

Automation and digital technologies play a crucial role in reducing costs. By minimizing errors, reducing waste and optimizing energy consumption, digital solutions not only provide immediate savings, but also establish a more efficient production environment with a sustainable competitive advantage. Furthermore, digitalization enables decision-making based on the real-time collection and analysis of large volumes of data, which optimizes internal processes and contributes to a proactive approach to identifying trends and resolving challenges.

Quality control and technological innovation

Digital technologies also play a key role in quality control. Real-time monitoring and analysis of production processes ensures a higher level of consistency in product quality. This increases the ability of companies to offer personalized and innovative products and services, improving the customer experience.

Furthermore, optimizing the use of resources and reducing environmental impact demonstrate social and environmental responsibility, meeting regulatory standards and adding a positive perception of the brand among the public. In a dynamic market, the ability to quickly adapt to changes in demand, introduce new products and respond promptly to changes in the business environment is crucial to maintaining competitiveness.

By optimizing existing processes, the adoption of digital technologies drives innovation in product development, resulting in more advanced solutions aligned with customers' constantly evolving needs and preferences. In the future, only companies capable of taking advantage of cutting-edge technologies, responding quickly to market changes and delivering high-quality products will emerge as references in their segments.


To face the uncertainties of the global economy, Brazilian industries need to plan strategically to have an intelligent and adaptable manufacturing environment. The digital revolution, driven by the Nova Indústria Plan, is the way to ensure that Brazil remains competitive and innovative on the international scene.

Source: Roberto K. – Press officer at the CERTI Foundation 

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