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Have you ever imagined taking a completely free Digital Marketing course, recognized by USP, one of the most prestigious universities in Brazil, and still leaving with a certificate?
It seems too good to be true, but the reality may be even more surprising! What many don't know is that there are some details that make all the difference for those who want to boost their career and add this qualification to their resume.
A University of São Paulo (USP) launched a free online Digital Marketing course, available on the Coursera platform. This is a unique opportunity for those looking to expand their knowledge in the area, learn from market professionals and also guarantee a recognized certificate.
The course covers fundamental topics such as ROI, SEO, SEM, A/B testing and conversion funnel management, in addition to teaching the use of tools such as Google AdWords, Analytics, Facebook Ads and E-mail Marketing.
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The USP digital marketing course
Taught by USP professors, the Digital Marketing course is completely online and offers flexibility so that students can adapt their studies to their routine.
With an approximate workload of 5 hours, the course is aimed at those who want to understand and apply effective digital marketing strategies in companies or startups.
In addition to theoretical classes, the course also offers practical content, where participants can learn to apply concepts in real situations.
Learning covers everything from calculating ROI to creating and optimizing advertising campaigns on the main digital platforms. All of this with the quality of teaching that only a public university like USP can offer.
About USP
Founded in 1934, USP is one of the main public universities in Brazil, maintained by the State of São Paulo and linked to the Secretariat of Economic Development.
Recognized worldwide for its academic excellence, USP is responsible for more than 20% of Brazilian scientific production and stands out in international rankings that measure the quality of higher education institutions.
USP offers 183 undergraduate courses and 239 postgraduate programs, covering all areas of knowledge.
Its more than 58 undergraduate students and around 30 postgraduates have access to a high-quality teaching and research infrastructure, which is reflected in the university's international recognition.
How to sign up for the free USP course
If you are interested in taking advantage of this opportunity, know that registration is simple and quick. Just access the Coursera platform and search for the Digital Marketing course offered by USP. There is no need to pay anything to participate, and you can still study at your own pace, with the flexibility of deadlines offered by the platform.
At the end of the course, all participants who complete the proposed activities will receive a certificate, which can be added to their CV or LinkedIn profile, highlighting this qualification in Digital Marketing acquired at one of the best universities in Brazil.
Why take this course?
The job market is increasingly competitive, and having knowledge in Digital Marketing is a differentiator that can open doors in different areas. Companies from all segments are looking for professionals who know how to plan and execute effective digital strategies, and having a USP certificate will certainly be a positive point in any selection process.
Furthermore, the course offers the opportunity to learn from highly qualified professionals who are up to date with the latest market trends, providing knowledge that goes beyond the basics and preparing you for the real challenges of the world of Digital Marketing.
How do you think a free Digital Marketing course from USP can impact your career? Have you ever thought about signing up and taking that professional leap? Share in the comments!
Good
I am very interested in this course.
Why, when signing up, are we sent to a platform that is charging 29 reais?