With 57% of the satellite internet market, Elon Musk's Starlink connects schools in the Amazon, modernizes agribusiness and outperforms competitors in just two years in Brazil.
When Starlink began operations in Brazil in January 2022, few could have imagined the impact it would have. Despite all the attention the launch received, with the presence of Elon Musk himself and Brazilian authorities, its market share started out modest, representing only 3,6% at the end of the same year. But, like a rocket, literally, the company gained strength, reaching 15,8% in May 2023 and reaching the leadership in 2024 with 57% of the market, according to Anatel.
Outperforming competitors in the satellite internet market
This advance has put Starlink ahead of Hughes, which now holds 31,1% of the market. The combination of Quiet-Glide technology and focusing on underserved regions was crucial to this success. It’s as if Elon Musk’s Starlink was sailing in waters where no one wanted to enter, but found an ocean full of opportunities.
One of Starlink’s greatest assets was connecting schools in remote areas of the Amazon. Imagine the scene: students in places where there was previously only isolation now accessing global information. This transformation was so significant that the Minister of Communications at the time, Fábio Faria, demonstrated the Starlink kit in one of these schools.
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Benefits of Elon Musk's internet for Brazilian agribusiness
In addition to education, agribusiness has also benefited. Technological advances have allowed farms in remote locations to connect, optimizing processes and increasing productivity. After all, it is like giving these areas a “digital superhighway” in a territory that was previously practically inaccessible.
Not everything is rosy in Elon Musk's internet journey. The Ministry of Communications now controls the R$3 billion earmarked for connecting schools, taking this responsibility away from Anatel. This change has caused friction with local operators, who question the allocation of these resources to Telebras. claiming that they could compete in this market.
The future of satellite internet in Brazil
Starlink’s leadership is a milestone, but the market remains dynamic. As infrastructure expands and demand increases in both urban and rural areas, the company is expected to continue expanding its presence while facing regulatory challenges and competition.
Elon Musk's Starlink internet has not only connected remote areas of Brazil, but has also transformed sectors such as education and agribusiness. While the company faces challenges, its leadership in the satellite internet market is an example of how innovation can change lives, even in the most remote corners of the country. Will we see new digital revolutions in the coming years? Only time will tell, but one thing is certain: Musk and his fleet of satellites are here to stay.
Excellent, that Internet where you see a cloud and rain falls is over, now yes 👍
Brazil should already have its own satellite
A country with **** riches but that gives everything to foreigners for free.
As a user of statlink in the North region of Brazil.
I say it was the best one that has ever arrived here.