Elon Musk's company Starlink has captured 58% of the satellite internet market in Brazil, leaving competitors behind. With its low-orbit technology, it offers fast connections.
In recent years, connectivity has become a basic necessity for millions of people around the world.
In Brazil, where many regions still suffer from limited internet access, a quiet revolution is taking place in the satellite broadband sector.
The market, previously dominated by traditional companies, has undergone a significant transformation with the rise of a new technology that promises faster and more stable connections.
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With the increasing reliance on the internet for remote work, education and entertainment, the challenges of connecting isolated regions have become even more relevant.
Conventional technologies such as fiber optics and mobile networks often fail to reach remote areas due to infrastructure limitations.
In this scenario, satellite internet has become a viable solution, and Starlink has led this innovation in Brazil.
Market-leading Starlink
Starlink, a company that satellite internet owned by Elon Musk, won 58% of the Brazilian satellite broadband market, according to data released by the National Telecommunications Agency (Anatel) for December 2024.
With 326,8 thousand active connections, the company grew rapidly, surpassing traditional competitors and consolidating itself as the main provider of this type of service in the country.
The technology used by Starlink, based on low-orbit satellites, has been a differentiator for this expansion.
Unlike geostationary satellites, which operate at a greater distance from Earth, Musk's company's equipment provides lower latency and higher connection speeds, making it an attractive alternative for consumers and companies in remote regions.
Furthermore, the installation of the service is simplified, requiring only a reception kit, which facilitates the adoption of technology in hard-to-reach locations.
Another factor that drove Starlink's growth in Brazil was the increase in the number of active satellites.
With the frequent launch of new units, the company's coverage has expanded rapidly, reaching not only rural areas but also urban locations where traditional internet infrastructure is faulty or congested.
Competition and market share
While Starlink is growing rapidly, its main competitor, Hughes, has been left with 171,2 thousand active accesses, occupying second place in the Anatel ranking.
Hughes uses geostationary satellites to provide connectivity, a more traditional technology that was widely used before the popularization of low-orbit satellites.
However, this approach has disadvantages such as higher latency and less short-term scalability.
In third place, the North American Viasat registered 20,3 thousand hits, while Telebras appears in fourth place with 17,6 thousand hits. Despite the partnership between these two companies, Anatel records their data separately.
The Brazilian state-owned company, which represents only 3,1% of the market, seeks alternatives to expand its operations in low orbit and compete more evenly with the sector leaders.
Among other companies operating in satellite broadband, Claro ranks fifth in Anatel's ranking, with 12,1 thousand hits, while Oi appears in sixth place, with 2,6 thousand hits.
This scenario demonstrates that, although competition still exists, Starlink has consolidated itself as the absolute leader in this segment.
Sector growth and new investments
Brazil ended 2024 with 563,4 thousand active accesses in satellite broadband, consolidating an expanding and increasingly competitive market.
With the growing demand for connection in rural areas and areas far from large urban centers, the trend is for technology to continue evolving and new companies to try to expand their presence in this segment.
Starlink, for its part, does not intend to stop here.
The company is awaiting authorization from Anatel to launch 7,5 new low-orbit satellites, which can further increase its coverage and the quality of service offered in the country.
If approved, this expansion will allow more Brazilians to have access to high-speed internet, reducing the digital divide and promoting greater technological inclusion.
Additionally, Starlink’s impact can be felt across a range of sectors, including education and healthcare. Schools in remote areas will be able to access high-quality digital content, facilitating learning and integrating students into the connected world.
In healthcare, hospitals and clinics far from large urban centers will be able to count on telemedicine and quick access to medical databases, improving the quality of care.
However, Starlink's arrival in Brazil has also brought regulatory challenges. The company faces requirements from Anatel to ensure compliance with industry standards and meet local demands.
Another point of discussion is competition with national providers, who may suffer from the loss of customers due to technological superiority of Elon Musk's company.
With this expansion, the expectation is that Starlink will become even more dominant in the national market, becoming a viable option for millions of Brazilians who previously did not have access to quality internet.
The competition will have to adapt quickly to avoid losing ground in a sector that is evolving rapidly.
Amei
How do I get this Star Link antenna?
But he is a ****, negative and inhumane. Buying products from this guy's companies is contributing to violence in the world.