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Despite being the richest man in the world, Elon Musk does not own the most valuable car brand. Who outperforms Tesla and dominates the automotive market?
Elon Musk's Tesla has been synonymous with innovation and technology in the automotive sector for years. However, the latest report from Brand Finance, a renowned international consultancy, revealed a worrying scenario for the company.
Despite remaining one of the most valuable companies on the market, the brand's value has fallen significantly, raising questions about its position in the sector.
This decline not only affects your projections financial, but also calls into question its relevance in an increasingly competitive market.
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The decline in the value of Elon Musk's Tesla brand
According to Brand Finance Global 500 By 2025, Tesla had fallen from 18th to 36th place in the ranking of the world's most valuable brands.
Its brand value has suffered a decline US $ 15 billion in just one year, going from US$58,272 billion in 2024 to US$42,992 billion in 2025. This reduction caused the company to lose its AA rating, leaving it with an AA- rating.
Experts point out that this drop is related not only to internal factors, such as production challenges and delays in the development of new technologies, but also to growing competition that has become more aggressive in the electric vehicle market.
Furthermore, there are doubts about Tesla's real ability to maintain its prominent position while directing much of its efforts towards areas such as artificial intelligence and robotics, sectors that, although promising, have not yet demonstrated immediate returns.
According to a Bloomberg Billionaires Index, as of February 2025, Elon Musk's current net worth is U.S. $ 395 billion.
The rise of traditional competitors
While Tesla faces challenges, traditional brands are gaining ground and consolidating their position in the market. Toyota has established itself as the world's most valuable car manufacturer, with a brand value of US $ 64,738 billion. Other competitors also demonstrated impressive growth:
- BMW: US $ 42,5 billion
- Porsche: US $ 41,145 billion
- Mitsubishi: US $ 40,359 billion
The progress of these brands is due to strategies that combine innovation with reliability and quality. While Tesla invests in futuristic projects such as autonomous driving and AI, its competitors are focused on launching new electric and hybrid models that meet consumer demands.
Volkswagen, for example, has invested heavily in the electrification of its fleet, increasing its share of the global market and winning over new consumers looking for more affordable alternatives.
Mercedes-Benz is following a similar approach, improving its electric lineup and introducing new technologies focused on comfort and safety.
Impact on Tesla's reputation
Tesla’s decline is not only reflected in its financial values, but also in its public perception. The Brand Finance study interviewed more than 16.000 people around the world and found a significant drop in indicators such as reputation, recommendation and consideration.
In Europe, for example, brand desirability fell from 21% to 15%, while positive reviews plummeted from 8,2 to 4,3 on a scale of 10.
His association with controversial leaders may have impacted Tesla's image in certain markets. In addition, Musk has been the target of criticism for his controversial statements on social media and controversial decisions regarding the company's management.
Another factor that has generated fear among investors and consumers is the lack of transparency regarding delivery times and development of new products.
Many customers are still waiting for mass production of the Cybertruck and Semi, which were announced years ago and have suffered multiple delays.
An uncertain future for Tesla
The year 2025 promises to be challenging for Tesla. The company's most recent launch, the new Tesla Model Y, was well received, but there are no new revolutionary models in the near future. Meanwhile, traditional automakers continue to innovate and gain ground.
In the United States, loyalty to Tesla remains high, exceeding 90%, demonstrating the strength of the brand in its home market.
However, to maintain its global relevance, the company will need to reevaluate its strategies and find ways to balance its technology investments with the demand of the automotive market.
Additionally, Tesla faces challenges in expanding its charging infrastructure. While it has a well-established global network, growing competition in the electric charging industry could erode the competitive advantage the company has held for years.
Automakers such as Ford and General Motors have already formed strategic partnerships to strengthen their supply chains, becoming viable alternatives for consumers who previously saw Tesla as the only reliable option.
With information CNBC.
For Tesla to be big it has to have big competitors
Who would have thought that his business was just cars? The guy can make rockets go into reverse with his team and you think that his hyper intelligence and his chosen ones are limited to Tesla. Pull yourselves up a bit more before talking about #musk.
Get lost get lost!!!! Screw you!!!! If Moskito isn't worried 😟 I don't give a damn... But don't touch a finger in Brazil, okay??? You're going to suck the ore for Trump back home... South Africa.