Fiat's new pickup truck, based on the Pálio, impresses with its efficiency and promises to revolutionize the Brazilian automobile market
The arrival of Fiat Strada to the Brazilian market is making a big impact, standing out as the best-selling vehicle in the country. With an impressive performance of 14 km/l, the pickup truck derived from the Canopy is winning over Brazilian drivers and challenging the dominance of Chevrolet onix.
Impressive sales in the Brazilian market
Em October 2024, Fiat Strada recorded sales of 10.973 units, surpassing competitors such as Volkswagen Polo com 8.484 units and Chevrolet onix com 7.901 units, according to the National Federation of Motor Vehicle Distribution (fenabrave).
This performance puts Strada at the top of the sales rankings, proving its popularity among consumers.
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Performance in the SUV segment
Although the Fiat Strada lead among pickup trucks, the segment of SUVs is still dominated by the Volkswagen T-Cross with 6.501 units sold.
He is closely followed by Nissan kicks com 5.910 units and Hyundai creta com 5.739 units. Despite strong competition, the T-Cross maintains its position in the market.
Market Analysis May 2024
The automotive market in May of 2024 presented a reduction of 15,5% in registrations in relation to the previous month, adding 81.328 units in the first fortnight.
However, the Fiat Strada continued to lead the ranking, with 10.973 units sold, standing out as the preferred choice among consumers.
Ranking of best-selling vehicles in May 2024
Here is the list of best-selling vehicles in May 2024:
1 º Fiat Strada - 10.973 units
2 º Volkswagen Polo - 8.484 units
3 º Chevrolet onix - 7.901 units
4 º Hyundai HB20 - 6.691 units
5 º Volkswagen T-Cross - 6.501 units
6 º Fiat mobi - 6.148 units
7 º Nissan kicks - 5.910 units
8 º Hyundai creta - 5.739 units
9 º Fiat argo - 5.552 units
10 º Chevrolet Onix Plus - 5.517 units
Automotive market growth in 2024
Em 2024, Brazil saw a significant increase in the number of new vehicles purchased, totaling 2.634.514 units, including cars, light commercial vehicles, trucks and buses.
This was the best result in five years, marking a growth of 14,15% in relation to 2023, when 2,3 million of new vehicles were registered.
A Fiat, with its new Strada pickup truck, not only challenges the reign of Onix, but also reaffirms its presence in the Brazilian market.
With impressive performance and affordable appeal, the Strada is poised to redefine the automotive landscape.
If you have already had an experience with the Fiat Strada or are considering purchasing one, share your impressions and don't miss updates from the automotive world!
The Ford Courier is the best there is. There is no point in launching a new Strada, it will never be a powerful pick-up like the Courier.
It's so good that you can't see it on the streets anymore, spare me!
Say that because you can't buy it, naked