Imagine driving and being surprised by ads on your car's multimedia screen. Ford has already patented this technology, which could soon be available in production vehicles.
Get ready for the next big change in automotive world, an innovation that can transform the way you drive and interact with your vehicle.
Have you ever imagined being in traffic and, between checking your GPS and controlling your playlist, being surprised by personalized ads on your car screen? This may be closer to reality than you think.
Ford, known for its technological boldness, may be about to implement a business model that goes far beyond simply selling cars.
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According to the Ford Authority website, the American automaker has already developed a technology that will allow the insertion of advertisements on the multimedia screen of its vehicles.
This feature promises to be as innovative as it is controversial, as it relies on the use of intelligent algorithms to personalize the type of advertising that passengers will see. The novelty aims to transform in-flight entertainment into a new source of revenue for the company.
Artificial intelligence and algorithms: the basis of Ford's innovation
The use of intelligent algorithms to select advertisements is nothing new, but its application in vehicles could represent a revolution in the sector.
According to records from the United States Patent and Trademark Office, Ford has already patented this technology, which uses artificial intelligence to monitor sounds and choose the most appropriate moment to insert an advertisement. This way, the advertising will have a greater impact and will better capture the attention of passengers.
The system will be able to show ads only after displaying crucial information such as GPS navigation, vehicle speed and even battery charge level.
In some ways, the experience will be similar to what we have on mobile devices, where ads appear strategically after certain interactions.
The uncertain future of car advertising
Although the technology is patented and ready for use, there is still no guarantee that it will be adopted in mass production vehicles.
According to experts, many patented technologies end up never being implemented in the market. However, the trend of paying for additional services in cars is on the rise, and Ford may be paving the way for a new era of automotive advertising.
According to Motor1, the implementation of ads can be the currency of exchange for offering free or discounted access to additional in-vehicle services, such as software updates or premium features.
Beyond Ford: Have other automakers adopted similar strategies?
Ford isn’t alone in its race to innovate. In recent months, other manufacturers have also been experimenting with new ways to monetize their vehicles through subscription services and advertising.
According to information from September 2024, companies such as Tesla and BMW are already considering the possibility of adopting similar models, either for unlocking performance functions or for displaying advertisements.
BMW, for example, has already started testing the use of subscriptions to unlock features such as heated seats. It is possible that the automotive market is just at the beginning of a new phase, in which the driving experience will be much more interactive – and commercial.
When will we see these changes in Brazil?
There is still no confirmation of when – or if – this Ford technology will be implemented in Brazil. The Brazilian market, which already faces regulatory challenges and an unstable economy, may be slow to adopt these innovations.
However, if this global trend takes hold, it is possible that soon Brazilian drivers are also exposed to advertisements while driving.
And with the rise of artificial intelligence, it wouldn't be surprising if these ads were as personalized as the ones we see on our smartphones today.
What to expect from the future?
The idea of seeing advertisements while driving may seem strange now, but with the advancement of technology and the need for new business models in the automotive sector, this scenario is becoming increasingly more of a reality. What remains to be seen is how consumers will react to this new form of advertising, and whether the benefit of access to on-board services will outweigh the inconvenience of seeing ads.
Would you be willing to see ads on your car's screen in exchange for free access to features? Leave your opinion in the comments!