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Gerdau, the largest Brazilian steel producer, stands out in the Caliber Index for its brand management and purpose of empowering people.
Gerdau continues to consolidate its reputation as a leader in the steel industry, especially in Brazil, where it has been featured in respected rankings. The company was recently recognized again among the top organizations in the Caliber Index, an important indicator of brand trust and admiration. Gerdau’s continued presence in this ranking reaffirms its commitment to excellence and its ability to engage and empower people. This recognition is a testament to the positive and lasting impact Gerdau has had on the market.
How the largest Brazilian steel producing company, Gerdau plays a crucial role in the industry, not only providing essential materials for various constructions, but also continually innovating in its approach. Its commitment to sustainability and efficient management have solidified its leadership position in the sector. In addition, Gerdau stands out for its ability to adapt to change and for implementing business practices that inspire confidence in both consumers and stakeholders. Innovation and sustainability continue to be essential pillars for its growing success.
Standing Out in the Steel Sector
Gerdau is a leader in the steel sector not only because it is the largest Brazilian steel producer, but also because of its 123-year history. The company stands out in the group of base industries by being included in an exclusive ranking that evaluates the highest levels of brand strength and those reputation attributes that others cannot achieve. To be among the giants in the industry and also to be recognized for attributes such as brand management is a reason for celebration for Gerdau, reaffirming its commitment to the purpose of empowering people who build the future and strengthen their bond with society.
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According to Pedro Torres, the director of Global Communications and Institutional Relations at Gerdau, there is an intense commitment to transparent dialogue and continuous. This commitment seeks to ensure a positive impact in all areas of the company's operations in different corners of the world. The study, carried out by the Caliber consultancy, in collaboration with Meio&Mensagem, links brand management to reputation management, discovering the corporations that stand out most in this regard.
High Precision Methodology
The analysis is based on a set of twenty criteria, covering the knowledge and familiarity that the brand has in the market, the ESG pillars which include Environmental, Social and Governance aspects, in addition to highlighting the strength of the brand and the perception of the image. Among the topics evaluated are the performance in advocacy, loyalty, recommendation and employability. This ranking is updated quarterly, covering the period from July to September 2024 and, in this edition, it included an evaluation of 120 brands from 23 different sectors.
History and Commitment to Sustainability
With a rich history of innovation and development, Gerdau not only leads as the largest Brazilian steel producer, but is also a major name in the Americas when it comes to long steel and in the world of specialty steels. In Brazil, it also produces flat steel and extracts iron ore for its own industrial use. The company aims to expand beyond the traditional steel market through Gerdau Next, its division dedicated to boosting business in steel-related segments. The commitment shared by its more than 30 employees worldwide is true to the principles of empowering people to build a promising future.
Gerdau is proud to be the leading recycler in Latin America, using scrap as one of its main raw materials. Currently, more than 70% of the steel produced by Gerdau comes from this recyclable material. Annually, they transform 11 million tons of scrap into various steel products. In addition, the largest producer of charcoal lives up to its reputation, with a vast 250 thousand hectares of plantations in the state of Minas Gerais.
Significant Sustainable Performance
Thanks to a sustainable production model, Gerdau has one of the lowest greenhouse gas emissions rates on the planet, with 0,91 t of CO₂e per ton of steel manufactured, almost 50% below the global average of 1,91 t of CO₂e per ton, according to Worldsteel. For 2031, the company has set a goal of reducing this rate to 0,82 t of CO₂e per ton. As a result, Gerdau shares continue to be traded on the main stock exchanges, such as B3 in São Paulo and NYSE in New York, continuing to establish good practices in the sector and strengthening image perceptions and reputational attributes.
Source: Gerdau Press
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