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Volkswagen is betting on innovations in Brazil, with a focus on hybrid and electric vehicles, preparing the ground for a new automotive era: By 2028, Volkswagen promises to revolutionize its factories in São Paulo with new models and cutting-edge technology!
Volkswagen took a significant step in its growth strategy in Brazil, announcing a robust investment of $ 13 billion in factories located in the state of São Paulo. With this investment, the automaker is preparing to launch two new hybrid vehicles in the historic factory Anchieta and a compact SUV, entirely developed in Brazil, at the Taubaté. Additionally, the São Carlos engine factory will become home to the all-new 1.5 TSI Gen III Miller cycle engine, specially designed for hybrid vehicles, according to automotive news.
Innovation in São Paulo: New hybrid models and a 100% Brazilian SUV
The billion-dollar investment Volkswagen in its São Paulo factories is not only a response to market demands, but also a clear demonstration of its commitment to the future of mobility in Brazil. The Anchieta unit, located in Sao Bernardo do Campo, will be the birthplace of two new hybrid vehicles, reinforcing the brand's strategy of introducing more sustainable and efficient technologies.
Meanwhile, the Taubaté factory will receive an exclusive project: a compact SUV entirely developed in Brazil, which promises to rival models such as Kardian and Pulse. This new SUV will be based on the Skoda Kylaq, but with a Brazilian touch, bringing innovation and competitiveness to the sport utility vehicle segment in the country.
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Cutting-edge technology in São Carlos: The new 1.5 TSI Gen III engine
The São Carlos engine factory was not left out of this major modernization plan. With the investment, the unit will start producing 1.5 TSI Gen III engine Miller cycle, an advanced and efficient technology aimed at hybrid cars. This engine will be fundamental in Volkswagen's new line of vehicles, which is betting big on electrification and energy efficiency.
This new product offensive is part of Volkswagen's global strategy, which foresees the launch of 16 new vehicles by 2028. Among the new features, hybrid models stand out, as well as cars 100% electric and Total Flex, which promise to meet different consumer profiles and market needs.
São Paulo as a strategic pillar: The heart of Volkswagen in Brazil
The State of São Paulo plays a crucial role in Volkswagen's business strategy. As stated Alexander Seitz, Executive Chairman of Volkswagen South America, the region is essential not only for housing some of the brand's main factories, but also for having an extensive network of suppliers and dealerships. With 530 direct and indirect suppliers, of which Volkswagen buys around R$13 billion per year, São Paulo accounts for 49% of the brand's acquisitions in Brazil.
Furthermore, the state has the highest concentration of Volkswagen dealerships in the country, with 123 stores, representing 26% of VW network coverage in Brazil. When it comes to sales, São Paulo also leads, with 46% of the brand's vehicle registrations.
Preparing the future: The new MQB Hybrid platform and the focus on electrification
Volkswagen is determined to position itself at the forefront of automotive electrification. As part of this effort, the brand is developing a new platform, the MQB Hybrid, described as “innovative, technological, flexible and sustainable“. This platform will be the basis for future launches, which include not only hybrids, but also fully electric vehicles.
With São Paulo as a strategic base, Volkswagen is paving the way for a new generation of electrified cars, ensuring its relevance in a rapidly changing market. The unit of Anchieta, with its history and tradition, will continue to be the nerve center of this revolution, originating the news that will define the future of the brand in Brazil and the world.
This massive investment not only reinforces Volkswagen's commitment to innovation, but also solidifies Brazil's position as an important player on the global automotive scene. For consumers, this means more choices, With advanced technologies and a greater concern for sustainability and efficiency. If you have your eye on a new hybrid car, stay tuned for the next news from Volkswagen!
Awesome! It's a reliable brand that we Brazilians have always preferred!