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In Vitória de Santo Antão, a “meteor” surprises residents and goes viral on social media. The repercussion was huge, with videos and theories, until the truth was revealed.
Earlier this week, the city of Vitória de Santo Antão, in the state of Pernambuco, was surprised by a curious phenomenon that quickly spread across social media: what appeared to be a meteorite falling.
Residents who were near Praça Duque de Caxias, in the city center, witnessed the impact of an object that appeared to be of large proportions, causing a commotion and generating a wave of speculation.
However, the story that quickly spread took an unexpected turn.
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Soon after the incident, authorities and local residents began investigating the origin of the strange “meteor”.
That's when the real reason behind the event came to light: it was a marketing stunt created by two companies — a watchmaker and a chocolate shop — who had decided to use the apparent fall of a meteor to promote a special Easter offer.
An unusual advertising strategy that generated a huge impact in the city and on social media.
Easter promotion with creative marketing causes surprise in Pernambuco
The marketing campaign, planned to attract attention and generate curiosity, involved the distribution of free Easter eggs and discount coupons.
However, the visual impact of the event — with an object that resembled a meteor falling — caused a huge frenzy among residents and people nearby.
Many initially believed it was a natural phenomenon or even an accident involving an object coming from space.
Images and videos of the impact began to circulate on social media, with internet users creating their own theories about what could have happened.
The posts started to go viral, and the topic quickly took over the timelines of several users.
The story was soon picked up by local websites and, in a short time, gained prominence throughout the state.
The “meteor” that fell on the city generated an unparalleled frenzy, with theories about its origin emerging all the time.
The doubt about what had really happened generated great curiosity on social media.
This, in turn, ended up contributing to the success of the marketing campaign, with many people investigating and commenting on the mysterious event.
The real explanation and the participation of fictional scientists
After a few hours of mystery, the story was finally revealed.
According to the companies responsible for the action, the object that appeared to be a meteor was nothing more than a marketing piece created to promote their products.
But the surprise didn't stop there. In a humorous and creative touch, a group of scientists from the fictional “Naza” — in a clear reference to NASA, the space agency of United States — was also mentioned in the advertising campaign.
The “scientists” analyzed the object and declared that it was an impact from a meteor, which generated even more speculation among Internet users.
However, it was soon revealed that it was all part of a publicity stunt and that there was no scientific element involved in the event.
This creative approach generated more engagement on social media, as many were amused by the idea of the fake scientific analysis.
The story was further complemented with an unusual “explanation”: according to the companies, the “meteor” would have fallen at the exact moment when the stores were launching a special promotion for Easter.
To further increase the appeal of its campaign, the watchmaker offered a free chocolate egg with the purchase of a watch, while the chocolate shop gave a R$60,00 coupon to anyone who bought an Easter egg.
The impact on social media: the viralization of the marketing event
After the event, the number of social media posts increased dramatically.
Residents of the city and even people from outside commented on the “meteor”, publishing their impressions and theories about what would happen to the city after the phenomenon.
Many believed it to be the beginning of a series of strange events or even the harbinger of a greater impact.
However, as the hours passed, the story began to unravel.
The videos showing the object falling were shared by several people, some even believing it was a real experience, which only contributed to increasing speculation.
The phenomenon caught the attention of people from other states and generated a buzz on social media.
When the true explanation was revealed, many were surprised to learn that it was all just an Easter promotion, but the event had already generated the desired impact for the companies.
Furthermore, the fact that the campaign used science fiction, with the creation of fictional scientists, gave a touch of humor to the situation.
The mix of mystery, creative marketing and the use of fictional characters to give a scientific explanation to the “meteor” made the event even more unusual.
And you, what did you think of this creative action? Have you ever seen a marketing strategy that surprised you in a similar way? Leave your comment!
