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How Nokia rose from the ashes and now makes an impressive $24 billion a year

Written by Bruno Teles
Published 17/01/2025 às 14:18
Como a Nokia renasceu das cinzas e hoje fatura impressionantes US bilhões por ano
Nokia has managed to reinvent itself by focusing on infrastructure technology and leaving mobile phones behind. This bold move has brought stability and secured its place as a global market leader.

From a paper mill in Finland to global dominance in telecommunications: discover how Nokia faced fierce competition, overcame crises and reinvented itself to achieve annual revenues of US$24 billion.

Nokia is a perfect example. From a paper mill in 1865 to an annual revenue of $24 billion, its story is a lesson in innovation and resilience. Let’s dive into this incredible transformation.

Nokia's humble beginnings: from paper mill to innovation

Nokia's story began far from technology. In 1865, in Finland, she made something very simple: paper. It was hard to imagine that this small factory, processing wood, would give rise to a global giant.

As early as the early 1902th century, Nokia showed signs that it would not be confined to a single market. In XNUMX, it entered the electricity generation industry and soon began manufacturing rubber products such as boots and tires. This diversification was the first step toward greatness.

The Age of Telecommunications: The Rise to the Top

It learned from its mistakes, made strategic decisions and invested in innovation to stay relevant. Today, Nokia is proof that adaptation is the key to survival and growth.
It learned from its mistakes, made strategic decisions and invested in innovation to stay relevant. Today, Nokia is proof that adaptation is the key to survival and growth.

The big turning point came in 1967, when three companies merged to form Nokia Corporation. With this, the company entered the technology market, manufacturing everything from cables to electronic products. But it was in the 90s that Nokia became a globally known name.

Remember those indestructible cell phones? The ones that could survive drops and still had an infinite battery life? Nokia dominated the market, leading the mobile communications revolution. By 1998, it was the largest cell phone manufacturer in the world, making $20 billion a year in revenue. It seemed like nothing could stop it.

The challenges of the new millennium

But not every success story is a straight line. The new millennium brought with it heavyweight competitors such as Apple and Samsung. The launch of the iPhone in 2007 changed the game, and Nokia, stuck with less intuitive operating systems, began to lose relevance.

Internal problems and product recalls have damaged its image. In 2009, the revenue was still high, but began to plummet in the following years. By 2013, Nokia was at its lowest point, with revenues falling to less than $17 billion.

Strategic Reinvention: The Sale to Microsoft and the New Vision

When all seemed lost, Nokia made a bold decision: it sold its mobile division to Microsoft for $5,6 billion in 2014. For many, this seemed like the end, but in fact it was the beginning of a new era.

With this change, Nokia focused on telecommunications infrastructure and technological solutions. This reinvention brought financial stability and ensured its relevance in the global market. Today, the company earns more than 24 billion dollars annually, proving that it knew how to adapt.

Nokia's history teaches us that in order to survive, it takes courage to change. The company knew how to reinvent itself, even facing drastic falls. From paper mill to telecommunications pioneer, his journey is an example that failure can be a bridge to success.

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Vitor
Vitor
19/01/2025 07:37

Terrible publication, doesn't even respond to the title of the news.

Edson
Edson
19/01/2025 12:50

He talked a lot of **** but nothing about the Nokia issue **** of matter

David
David
22/01/2025 07:48

Nokia is indeed a sensational brand. I still remember those bricks we used to call cell phones. I miss them! But the article failed to delve deeper into the resilience you mentioned. Who knows, maybe a future article will delve deeper into this topic. Thanks!

Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 3.000 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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