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After a year of decline, the machinery and equipment industry shows signs of recovery with the help of technology
After closing 2023 in decline, the machinery and equipment industry has been showing signs of recovery. According to the Brazilian Association of the Machinery and Equipment Industry (Abimaq), the segment recorded, in March this year, a 6,2% growth in its net revenue compared to February. Furthermore, projections indicate that the sector should grow 5,5% in domestic revenue this year, 3,5% in total, and with exports at 0,6%.
Among the reasons that justify this expected increase for the industry in 2024, the use of engineering and technology stands out. The adaptation of machinery to use software and resources such as Artificial Intelligence has provided greater efficiency, security and operational agility.
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Challenges of innovation and predictive maintenance
Despite significant progress, the industry still faces challenges in innovation, due to low investments in research and development, essential to boost operations with maximum effectiveness. Another challenge is the predictive maintenance, essential to maximize the useful life of equipment and avoid problems.
Furthermore, Brazil is still at the beginning of applying the concept of Industry 4.0, a trend present for more than a decade in the global market. The low use of automation resources in the country raises a warning about the disparity in relation to other nations that are already in Industry 5.0 and preparing for 6.0.
Market expansion and technology
Another specific obstacle faced by Brazil is market expansion. The country's continental size makes it difficult to adopt growth strategies, concentrating commercial relations in certain regions and inhibiting access to industrial hubs spread across the national territory.
The machinery and equipment industry has broad growth potential, both nationally and internationally. However, to achieve this potential, it is essential to overcome these obstacles to ensure a promising operational flow. And in this respect, the tech is an excellent ally.
Management and internationalization tools
When talking about technological application, it is crucial to understand that it is not a magic solution to all problems. However, its use can be highly beneficial with the right tools, such as a global ERP. Management software helps in automating processes, extracting and analyzing data, identifying bottlenecks and, above all, in making assertive decisions, ensuring a return on investment.
A global ERP also integrates international standards and rules, favoring internationalization and expansion into new markets, creating opportunities for growth. However, the effectiveness of these tools depends on the company's ability to use them correctly. Therefore, the support of specialized consultancy is vital to guide strategies and maximize benefits.
A machinery and equipment industry It is strategic for Brazil, both economically and technologically. Therefore, it is crucial that companies of all sizes integrate technological resources to boost their development. In a dynamic market, being strategic is essential for survival and growth.
In conclusion, technology plays a fundamental role in overcoming the challenges of the machinery and equipment industry, contributing to the recovery and growth of the sector. With the implementation of appropriate tools and a strategic approach, the industry can reach new levels of efficiency and competitiveness, ensuring a more promising future.
Source: “Felipe Melo, head of indirect sales at INOVAGE Group”
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