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Honda makes big bet on electric vehicles with plans to launch bold new models soon
Honda, a giant in the world of internal combustion engines, is repositioning itself in the electric car market with its new 0 series of zero-emission vehicles, which will be launched from 2026.
With a solid trajectory in hybrid and hybrid engines, a new focus on electrification, a Japanese automaker that seeks to consolidate itself in the electric car segment, which is showing itself to be increasingly promising.
A history of Honda hybridization
Since the beginning of its automotive division, Honda built its brand with robust combustion engines and, more recently, with hybrid technologies that are now 25 years old.
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To celebrate this milestone, the company launched a special edition of the Honda Civic, consolidating its commitment to hybridization. The classic Honda Prelude is expected to return in early 2026, now in a hybrid version, showing that the transition to electric vehicles will be gradual and strategic.
Challenges and lessons learned from the past
Honda's relationship with electric vehicles began with the Honda and, a compact urban model launched in 2020, but which had limited availability, especially in the European market. Currently, Honda only offers the OE, a compact SUV with around 414 km of range autonomy.
This scenario, however, does not discourage the brand, which believes it has the right timing to expand its electric line, according to Toshihiro Mibe, CEO of Honda since 2021.
Mibe revealed in interview who doesn't believe Honda is behind in the electric car market. He explains that the company has been working on electric car technology for a long time, but chose not to expand its offering of electric models when the market was not yet profitable and the charging infrastructure was insufficient.
"The time has come to invest in our electric car strategy: we have the technology and we can compete globally with other manufacturers”, said Honda’s CEO.
New electrification strategy: the 0 series
Starting in 2026, Honda will launch the 0 Series, starting with a sedan inspired by the 0 Series Saloon prototype. This vehicle promises a range of over 480 km in its initial versions and brings the brand's well-known sporty touch.
Next, it will be the turn of a mid-size SUV, based on the Space Hub concept, and, in 2027, another larger SUV.
These new models not only mark Honda's definitive entry into the electric market, but also feature a production innovation: the tech of megacasting.
Through this process, which involves creating large blocks that are interchangeable between different models, Honda seeks to improve production, reduce the number of parts and gain competitiveness.
The impact of megacasting
This megacasting technology was popularized by Tesla and is now attracting the attention of other big names in the industry, such as Volvo and Toyota.
With this method, Honda aims to increase manufacturing efficiency, reduce costs and strengthen its ability to respond quickly to market demands.
For the end consumer, this innovation can result in more affordable vehicles with simplified maintenance, since the number of parts will be smaller.
Focus on the Chinese market
To achieve global success, Honda is focusing on the Chinese market. The brand plans to launch up to 10 electric models dedicated exclusively to China by 2027, and will sell only electric cars in the country from 2035.
This move shows Honda's strategy of adapting its offering to local requirements, such as the demand for zero emissions and state incentives for the use of electric vehicles.
Honda is betting heavily on its 0 Series as the key to consolidating its position in the electric market. With a combination of experience in hybrid technology, innovation in production methods and attention to specialists in global markets, a Japanese brand is positioning itself for the future.
However, the success of this transition still depends on the rapid expansion of charging infrastructure, especially in countries where electrification still faces resistance.
The commitment to electric vehicles is an irreversible trend in the automotive industry, and Honda, which has historically acted cautiously, is now accelerating its pace to secure a prominent place in this new scenario.
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