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SimpliRoute's Country Manager in Brazil highlights the importance of investing in technology in the logistics sector to build customer loyalty in online commerce.
SimpliRoute's Country Manager in Brazil highlights the importance of investing in logistics technology to build customer loyalty in e-commerce. Effective logistics can radically transform the shopping experience, ensuring that consumers return to buy and recommend the store to others. This sector is crucial for customer satisfaction, being a key element in business success.
Good transportation management is essential to optimize transportation management and ensure efficient delivery. Technological integration in logistics directly affects the speed and efficiency of delivery, positively impacting the entire supply chain. Furthermore, investing in technological innovations can reduce operating costs and increase competitiveness in the market.
Importance of a Well-Structured Logistics Sector
A well-planned and efficient logistics sector is essential to positively impact satisfaction and customer loyalty. According to Javiera Lyon, specialist in Organizational Psychology and Country Manager of SimpliRoute in Brazil, invest in technology and innovation in logistics is an indispensable strategy to ensure successful deliveries, in addition to bringing countless benefits to the company, such as increased process efficiency and reduced errors.
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Challenges in Transportation Management
According to data from the São Paulo Consumer Protection and Defense Program (Procon-SP), the biggest complaints from consumers when shopping online are related to delays or non-delivery of products. Data from Reclame Aqui, a website that records customer dissatisfaction, shows that there was an increase of more than 30% in complaints over a two-year period about delays in receiving purchases. Companies need to keep up with the significant growth in online commerce. Many are not able to develop and invest enough to meet the increased flow of products.
Troubleshooting Supply Chain Issues
However, this problem can be solved by means of logistics strategies, according to Javiera. The growth of online commerce, especially post-pandemic, is an ongoing challenge for the logistics sector. According to the research 'Purchasing behavior and trends for Black Friday 2024', by Dito and Opinion Box, 43% of people read product reviews on the website/store, in the same way that 32% always look for brand reviews on Google. Observing this data and the market, Lyon understands that having well-executed logistics helps to build a positive reputation and attract more consumers, avoiding the loss of sales and optimizing the conversion rate.
Investment in Technology in Logistics
Technologies like SimpliRoute, a leader in intelligent routing technology in Latin America, help companies optimize routes and maximize delivery results with last-mile software. Strategic route planning, real-time monitoring, and a effective communication with customers are what Javiera considers essential for customer loyalty. final consumer. With better direct communication with the customer, according to data from SimpliRoute, more than 90% of deliveries are completed successfully on the first attempt, reducing rework, saving resources and increasing customer satisfaction.
Competitive Advantage in Logistics
Investing in logistics is investing in a competitive advantage in the market, says Javiera. When a company offers a positive logistics experience, buyers tend to become loyal customers and also recommend the company to others, increasing the company's chances of growth and prosperity. About SimpliRoute, a logistics technology company founded in 2014, with more than 1000 customers in 26 countries and two continents, offers customized solutions for route optimization, reducing operating costs and improving the efficiency of logistics operations, serving companies of all sizes. Its solutions use artificial intelligence and advanced algorithms for route planning, allowing real-time monitoring and improving customer decision-making.
Source: SIMPLIROUTE Press
