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Special discount of R$11.000 in November makes the model cost just R$63.990! With this promotional price, the car becomes the most affordable zero-kilometer in Brazil, even surpassing competitors such as the Renault Kwid.
In a bold move to dominate the popular vehicle market, Fiat has launched a surprising promotion that promises to shake up the competition.
With a discount of R$ 11.000, the Fiat Mobi Like 2024 model can be purchased for R$63.990 in a special batch during the month of November.
The strategy places the subcompact as the cheapest zero-kilometer car in the country, surpassing competitors such as Renault Kwid e Chevrolet onix and renewing appeal among consumers looking for an affordable and accessible option.
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Offers and special discount of R$ 11.000
For the month of November, Fiat is offering exclusive conditions on the purchase of the Mobi Like, a well-equipped version that has gained prominence with the new price.
The discount reduces the list price from R$74.990 to R$63.990, attracting even more consumers interested in saving money without giving up a brand new vehicle.
This R$11.000 discount is valid while supplies last., as announced by the automaker
This reduced price is Fiat's response to the growing demand for affordable cars in Brazil, an increasingly competitive market where automakers compete for the preference of a public seeking accessibility and efficiency.
Mobi Like 2024 version highlights
Even with the reduced price, the Mobi Like 2024 version does not disappoint in terms of equipment. As standard, the model offers features that prioritize safety and practicality in everyday life.
Items such as air conditioning, power steering, electric windows and locks, as well as ABS brakes and dual airbags are part of the basic package.
The version also features an on-board computer, tire pressure monitoring system and daytime running lights, features that meet the demands of consumers looking for a functional compact.
Economical engine and performance suitable for the city
The Fiat Mobi is powered by the 1.0 Fire Evo engine, which delivers up to 74 horsepower and 9,7 kgfm of torque when fueled with ethanol.
The engine is tuned for efficient performance in urban areas, with an average consumption that can reach up to 13,5 km/l in the city and 15 km/l on the highway with gasoline, according to data provided by the automaker.
This consumption, added to the autonomy of up to 700 km with a single tank, makes the Mobi an economical option in times of high fuel prices.
Sales growth and popularity
Since its launch in 2016, the Fiat Mobi has accumulated more than 500 thousand units produced in Brazil, with manufacturing centralized at the Betim plant, in Minas Gerais.
In 2023 alone, the model has already registered more than 51 thousand units sold, consolidating itself as one of the leaders in the popular car segment.
Between January and September of this year, the Mobi had more than 49.672 registrations, which reinforces its appeal to Brazilian consumers.
Comparison with direct competitors
In the current market scenario, Fiat's promotion puts the Mobi Like ahead of rivals such as the Renault Kwid and the Chevrolet Onix, which previously led the list of cheapest cars.
The Kwid, for example, has the Zen version with a starting price of R$74.590, while the Fiat Argo, another popular Fiat model, starts at R$86.990.
These differences make the Mobi the most viable option for those looking for a new car with a differentiated cost-benefit, especially during the November promotion.
The cheapest cars in Brazil in November 2024, considering the Fiat Mobi promotion with a discount of R$11.000.
| Position | Model | Price (R $) | Notes |
|---|---|---|---|
| 1 º | Fiat Mobile Like | 63.990 | Promotional price with a discount of R$ 11.000 until November |
| 2 º | Renault Kwid Zen | 74.590 | Basic Zen version with 1.0 flex engine |
| 3 º | Citroen C3 Live | 77.590 | Entry-level version with 1.0 Firefly engine |
| 4 º | Fiat argo | 86.990 | Version 1.0 entry |
| 5 º | Renault Stepway Zen | 86.990 | 1.0 flex engine with 5-speed manual transmission |
With an attractive price of R$63.990, will the Fiat Mobi 2024 consolidate itself as the best-selling popular car of the year?
They say it's a popular car, but the price is still for the wealthy, hypocrisy
Bad and expensive **** car, car prices are ridiculous. Brazilians shouldn't stop buying cars in protest.
A car with an affordable price, in a country where the minimum wage is barely enough to buy rice and beans? It's contradictory, to say the least! Geez...
I had a Mobi, my greatest joy was when I managed to sell it, for me the worst car that ever existed…!
A popular 10 is worth around 1.0 thousand dollars, above that it is better to buy a second-hand car of a higher category…