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This model redefines the concept of a popular car in Brazil! With unbeatable prices, it surpassed the Kwid, Mobi and even the HB20, becoming the absolute leader in accessibility and cost-benefit. Find out why it is transforming the market and challenging established brands with unmatched discounts and quality.
Who said that the car prices in Brazil can't surprise? The new Citroën C3, in addition to redesigning the concept of a popular car, it moves the market and shakes up traditional brands.
In a fierce dispute over prices, the French model enters the fight for the cheapest 0 km in the country, beating favorites such as Onix, Mobi, Kwid e HB20.
Now, the C3 not only takes the lead in economy, but also expands its customer base with full and competitive versions.
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This turnaround is accompanied by unmissable discounts and appears to come at a time when Brazilian consumers are looking for more for less.
Citroën has adopted an aggressive strategy to win over a larger audience, lowering prices across its entire range. C3 and opening space for greater accessibility among the popular population.
According to data checked this Tuesday (03) by the CPG portal team, the model, which is already a sales success, now has its entry-level version Live offered by R$70.590.
This price, the result of a discount of R$7.000, positions the C3 as the cheapest zero km car in Brazil at the moment, leaving behind strong competitors.
kwid e Mobi, known for their affordability, have starting prices from R$74.590 e R$74.990respectively.
Version details and exclusive benefits
The version live-pack brings an even more significant discount, reaching R$7.300 less, with final price of R$78.090.
This configuration, like the others, comes equipped with the engine 1.0 Firefly flex of 75 cv e 105 Nm of torque, associated with a five-speed manual gearbox.
On a track above, there is the C3 Feel, now sold to R$81.690 after a reduction of R$6.600.
These values make the C3 an even more attractive option for those looking for value for money in a new car.
The top of the line configuration, C3 You, is the only one in the range equipped with an engine 1.0 turbo flex, offering 130 cv and torque 200 Nm.
Ideal for those looking for more performance, this version offers a CVT automatic transmission with seven-speed simulation and costs R$96.990 after a discount of R$4.000.
This model delivers a complete experience, with a combination of strength and economy, which represents the essence of Citroën: practical and affordable vehicles.
Comparison with popular top competitors
The list of the cheapest new cars of 2024 reveals the rise of C3, which leaves behind the kwid and the Mobi, in addition to other models that tend to dominate the entry-level segment in Brazil.
Today, the table is led by Citroën, followed by Renault Kwid (enter R$74.590 e R$80.590) and Fiat mobi (of R$74.990 a R$77.990).
Already Fiat argo and the Renault Stepway, both with values above R$86.990, are outside the category of cheaper popular ones, but are still options to be considered in the market.
For many consumers, the C3 represents more than just savings: it is an opportunity to combine technology and quality at an affordable price.
The expectation is that demand for this model will increase even more, especially in times of high demand for quality, popular vehicles at prices that fit the pocket of Brazilian consumers.
Why does the Citroën C3 stand out among the popular cars of 2024?
Among the reasons that make the Citroën C3 One of the most desired options in the popular segment is the price and quality ratio, in addition to an engine that provides both economy and performance.
For many Brazilians, it has become synonymous with opportunity in an increasingly competitive market.
This model, with its different configurations and powers, offers something that few popular cars can: quality in all versions and at a price that won't break the family budget.
Furthermore, the French brand seems to have understood the needs of the Brazilian market, betting on models that suit both the urban public and those who need a practical vehicle for short trips.
If you are looking for a brand new, affordable car with the support of a traditional brand, C3 has proven to be the ideal choice for many.
A game-changing model in the popular car market
The company's aggressive discounting strategy Citroën reconfigures the popular car market in Brazil, providing consumers with an affordable model with several options.
This phenomenon demonstrates how a good pricing policy can revolutionize a sector and offer Brazilians more alternatives. It remains to be seen how traditional competitors will respond to this move.
What about you? Would you buy the new Citroën C3 or do you still prefer the already established models? Leave your answer in the comments!
The biggest problem is the maintenance cost and the low resale value! I wouldn't buy it!
The biggest problem is not knowing how to make the most of what you have, maintenance is for those who know how to value it!
Yes, this is the lens and I already bought one.