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Gerdau launches free mentoring and training program in Rio; find out how to participate
Gerdau, the largest steel producer in Brazil, is now accepting applications for Gerdau Transforma, a free training, mentoring and entrepreneurship program aimed at entrepreneurs in Rio de Janeiro.
There are 35 vacancies available, aimed at people over 18 years of age who already have a business or want to start one. Applications are open until 24 November, and classes will be held from November 25th to 29th.
program objectives
The main objective of Gerdau Transforma is to promote entrepreneurial education, encouraging the organization and formalization of small businesses, in addition to helping transform ideas into sustainable businesses.
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"Entrepreneurial education is one of the strategic pillars of our social action and plays a fundamental role in building a fairer society.”, explains Paulo Boneff, global leader of Social Responsibility and Organizational Development at Gerdau.
Course structure
The course content is taught by instructors specialized in the By Necessity methodology, created by Besouro de Fomento Social, a Gerdau partner in the project. This methodology is adapted to the reality of small entrepreneurs and revisits the traditional business plan model, facilitating its application for smaller businesses. The classes cover:
- Product/Service Conceptualization: defining the business purpose and values.
- Marketing and Publicity: communication strategies to reach customers.
- Market research: analysis and understanding of the target audience and competition.
- Sales Projection: sales estimates and growth targets.
- Cash flow: control of financial inflows and outflows to maintain the business.
At the end, each participant creates a practical and objective action plan to enable immediate income generation.
Post-Course Support
After completing the course, students will receive support from specialized consultants for a period of 90 days. This support is considered a practical incubation, where entrepreneurs will receive guidance on how to apply the knowledge acquired and resolve any difficulties they may face at the beginning of their entrepreneurial journey.
Social Impact
Since its creation in 2019, Gerdau Transforma has helped more than 20 enrolled students, impacting approximately 30 people and benefiting more than 3520 entrepreneurs in 461 cities in Brazil and Latin America. Many participants were able to open their own businesses with the support of the mentoring offered by the program.
Registration and Final Information
Interested parties can register until November 24. The program, which is already a reference in social entrepreneurship, has the mission of promoting sustainable development and equal opportunities.
