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Petronas and MVP Builders created a responsive web app that improves sales and includes Business Intelligence to optimize commercial strategies.
Petronas, known for its strong presence in the energy sector, has joined forces with MVP Builders to develop an innovative web application aimed at improving the sales process. This new responsive tool not only increases the efficiency of sales operations, but also incorporates Business Intelligence functionalities, allowing for detailed and strategic analysis of relevant market information. With the introduction of this app, Petronas aims to reinforce its leadership position by continuously optimizing its business practices.
In addition to its excellence in technological solutions, Petronas stands out as an influential multinational oil and gas company, with a portfolio that spans from exploration to fuel distribution. The partnership with MVP Builders further expands Petronas’ capabilities, ensuring users have access to real-time data for informed business decisions. This innovative strategy reflects the company’s commitment to staying ahead of the curve, sustaining its status as one of the giants of the global energy sector.
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Innovative Development by MVP Builders
MVP Builders, renowned in software development and fundraising for startups and innovative projects in the corporate sector, was invited to create and implement a new sales manual for Petronas. This Malaysian-based oil and gas multinational stands out among the giants in the Fortune Global 500 ranking. In a strategic move, Petronas, which supplies renowned oils and lubricants to Formula 1, recently announced the opening of three gas stations in São Paulo. These are the first of an ambitious goal of XNUMX units that the company plans to establish over the next few years throughout Brazil.
Innovations in the Direct Sales Channel
To improve its sales through direct channels, the Petronas team in Brazil, facing difficulties mainly in managing the sales catalog, decided to rely on the expertise of MVP Builders. Traditional distribution via PDF, which was done exclusively by email, was proving to be limited. Aspects such as data collection and clarity in communicating information were improved through a project of web app. With a fully responsive, it is now possible to access the complete catalog in an easy and intuitive way, also allowing the generation of data in real time for the user.
Efficiency and Time Reduction
Standing out for its speed and efficiency, MVP Builders was able to complete the development and implementation of the solution in just four months. This represented a significant cost savings, avoiding an additional six months that would have been required to develop responsive functionality and complete integrations through other methods. With the introduction of this digital platform, Petronas not only overcame these challenges, but also restructured its internal processes, meaning that only one person was needed to manage all interactions with the new tool.
The Push for Business Intelligence
Carlos Zaguetto, founder and CTO of MVP Builders, details how Petronas streamlined its operations by eliminating the need for frequent marketing team mobilizations, making operations more agile. Access to the virtual catalog of oils and lubricants not only provides detailed information about each product, but also allows comparisons between Petronas’ offerings and its competitors. Included in the system is a dashboard of Business Intelligence (BI), which was designed so that Petronas' sales team could monitor distributor interactions in real time.
Personalization and Effectiveness in Marketing
With this innovative approach, Petronas not only improves the information access experience for its lubricant distributors, but also positions itself as a business intelligence center. The information collected allows Petronas to identify which products capture the greatest interest, which enables the development of more assertive marketing strategies, especially to promote items that have less demand. In addition, the organization of the distributors’ database allows for personalized sales approaches, optimizing commercial results, as highlighted by Zaguetto.
Source: PETRONAS Press
