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Mass layoffs at Porsche will impact 2 employees: automaker is leaving electric cars aside and now announces focus on hybrid and combustion engines.
Mass layoffs at Porsche: Porsche's electric car sales in the European market remain slow. Now focusing on hybrid and combustion engines, the drop in sales will result in mass layoffs at the company, which plans to cut 1.900 jobs at its plants in Germany by 2029. The affected plants include the plant in Zuffenhausen, responsible for the production of the electric Taycan model, and the research and development center in Weissach, both near Stuttgart. This information was reported by the German newspaper Die Welt on February 13, 2025
In addition, Porsche had already announced two other rounds of layoffs, impacting around 2.000 employees. These measures reflect the company's strategy to expand its range of vehicles with combustion engines and hybrids, in response to the stagnant demand for electric models, especially in China, where sales fell 28% last year. The company also plans to invest €800 million in the development of combustion and hybrid vehicles, which should affect its profit margins, estimated at between 10% and 12% for this year, below the long-term target of 20%.
Understand the mass layoff process at Porsche
By 2029, the German brand will reduce the number of jobs by 15% at facilities set up in the cities of Zuffenhausen and Weissach. The mass layoffs at Porsche, to focus on hybrid and combustion engines, affect units responsible for the production of Porsche Taycan sedan and the Macan EV crossover.
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Porsche's workforce is being reduced through voluntary measures such as severance packages and early retirement. The automaker will also take a "restrictive approach" to new hires.
According to the brand in an interview with Euronews, it is now a question of setting the course at an early stage and closely analyzing the necessary adjustments in order to achieve greater success in the future. The mass layoffs at Porsche also include a number of other measures, including personnel costs.
The crisis at Porsche is part of a generalized downturn in the European automotive market. In addition to Porsche, Volkswagen is planning to close factories and lay off employees, and Fiat and Renault are also making more cars in Europe than they have been able to sell. The layoffs at Porsche are a result of the country's difficult economic conditions, according to information from the company itself.
Porsche sales decline in 2024
The year 2024 was not promising for Porsche, as sales in China fell by 28% compared to the previous year. In a global view, the drop was 3%, with the delivery of 310.718 vehicles, in the case of the model Taycan electric, sales fell by 49%.
In addition to the mass layoffs at Porsche, the sports car brand announced earlier this month that it would focus on hybrid and combustion engines, with planned investments of US$831 million. Profit margins are expected to be between 10 and 12% below the long-term target of 20%.
Last year, Volkswagen, the parent company of Porsche, reached an agreement with union leaders to reduce mass layoffs at Porsche. VW plans to cut up to 35 jobs in the country by 2030, aiming to generate savings of approximately 15 billion euros.
Investments in hybrid and combustion engines
On February 6, the company released financial data on expectations for the coming year. The estimate is that the expansion of production and developments related to hybrid and combustion engines will reach US$ 831 million, as mentioned above.
It is important to remember that this is only for this year. This amount also includes costs for “battery activities”, so it is not an exclusive combustion expense.
As such, new hybrid models require battery packs for specific platforms. According to the brand, the reversal of course back to combustion should cause profit margins to fall by between 10 and 12%. The company is forecasting sales revenue of $40 to $41 billion. In the past, Porsche has announced that it would continue production of the V-8 engine for the Cayenne and Panamera after 2030.
Source: Engine1
Electric vehicles, a totally uncertain future
Electric cars must have a gasoline generator in the trunk to ensure safety. When outside urban centers
I feel sorry for those laid off now and in the future.
Electric Porsche never stops for the public, including the hybrid.
Of combustion engines, the future is the hybrid, but for another 50 years. The hybrid requires infrastructure. Nobody wants a PORSCHE appliance…..
We want a PORSCHE with the PORSCHE combustion engine symphony.