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The investment made by Renault in its Curitiba factory focuses on the brand's project to launch its new vehicle, Kardian
The automobile industry continues to be a prominent sector in the global economy, and Renault reinforces its position with a significant announcement. Luiz Pedrucci, president of Renault for Latin America, recently declared that the automaker plans to invest 300 million euros, equivalent to around R$1,6 billion, at its factory in Curitiba. The purpose of this investment is to facilitate the launch of Kardian, the brand's newest vehicle.
Renault has played a significant role in the automobile industry in Brazil and other markets. The announcement of a investment of 300 million euros at its factory in Curitiba to launch Kardian is an important step for the company. The Kardian represents a significant addition to Renault's vehicle lineup, and the investment will serve multiple purposes.
The importance of Renault's new vehicle
The Kardian vehicle is a vital part of Renault's strategy to continue its expansion in the automobile market. Production of the Kardian at the Curitiba factory is expected to begin in January, and the national launch is scheduled for March 2024. This vehicle is based on the first platform launched in Brazil by Renault in the last 15 years, which demonstrates the company's commitment to innovate and invest in the Brazilian market.
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This investment in the factory not only expands the company's presence Renault in Brazil, but also positively impacts the country's economy. Currently, Renault is concluding an investment of R$2 billion made over the last two years in Brazil. The new investment of 300 million euros reinforces Renault's commitment to the Brazilian economy and creating jobs.
Kardian Export Prospects
An important feature of Kardian is that it will not just be aimed at the Brazilian market. Renault plans to export this vehicle from its industrial complex in Paraná to at least 20 countries in the Latin American region. This is proof of the importance of the Latin American market for Renault, as it represents the brand's largest market outside of Europe.
The Renault factory in São José dos Pinhais, where the Kardian will be produced, has an annual production capacity of 330 thousand vehicles. According to Luiz Pedrucci, there will be no capacity limitations for the manufacture of Kardian. This means that Renault is ready to meet the demand of the Brazilian and export markets.
Coexistence with current models
A common question when faced with a new release is whether it will affect existing models. Luiz Pedrucci clarified that the arrival of Cardian does not mean the end of any of Renault's current models. Production of the Sandero, for example, will continue, demonstrating that Renault is committed to maintaining its model range to meet the diverse needs of consumers.
Renault's commitment to the Brazilian and Latin American market is evident. Brazil is Renault's second largest market, and Latin America is a key market for the company. The news of the 300 million euro investment demonstrates Renault's commitment to expanding its presence and market share in this region.
