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Russian technology giant has opened negotiations and may invest up to R$2,3 billion in the country. Learn more about the company!
The global technology market can gain a new protagonist on Brazilian soil! We are talking about Yandex, known as the “Russian Google”, which began talks with Brazilian authorities to discuss strong investments in the country, according to the website Tec Mundo.
According to information from Estadão, representatives of the Russian group met with senior government figures, including the Finance Minister, Fernando Haddad, and the vice president, Geraldo Alckmin, at the end of February. The speculated numbers are around $ 2,3 billion for possible contributions, although the company is cautious in officially confirming the values.
What is Yandex?
Founded in 1997By Arkady Volozh e Ilya Segalovich, Yandex is considered the largest search engine from Russia, offering a wide range of products, such as:
- South Korea creates super metal that can withstand freezing temperatures of -196°C to extremes of 600°C
- End of labor shortage in agriculture: China to create 'human robot' capable of working as a farmer
- Raindrops and plastic pipes: simple innovation generates clean and sustainable energy and could be essential to supply remote areas
- Lead air pollution caused widespread cognitive decline in Roman-era Europe, study finds
- Yandex Search (search engine)
- Yandex Maps
- Yandex mail
- YandexMusic
- Yandex Pictures
- Virtual Assistant Alice
- Mobility apps: Yandex.Navi and Yandex.Cab
In Russian-speaking countries, such as Kazakhstan, Belarus, Türkiye and Uzbekistan, Yandex dominates the market thanks to its personalized strategy, with algorithms that prioritize results located and adapted to the cultural context.
Global growth and presence in Brazil
Yandex is expanding its ecosystem outside the axis United States/Europe, where giants like Google and Microsoft reign. In Brazil, since 2024, the company has been operating with its digital advertising division, similar to Google Ads, and has adopted the commercial name “Yango” here.
Today, Yandex has 100 thousand employees and ended 2024 with an impressive revenue of $ 72 billion, although still below Alphabet's (Google) numbers.
Why Brazil?
Yandex's interest in Brazil reflects a growth strategy focused on emerging markets and less directly aligned with Western powers. For the Brazilian government, the movement is a opportunity to diversify technological partnerships and strengthen the local digital ecosystem.
The Russian giant makes it clear:
“We are always open to discussing digital market trends and sharing our experience.”
