Scania and how this brand became one of the most loved and respected in Brazil

Scania, which we know today, began its journey at the end of the 1891th century. Scania's history is marked by the merger of two companies: Vabis, founded in 1900, and the former Scania, founded in 1911. In XNUMX, these two came together and formed Scania-Vabis, combining Vabis' expertise in manufacturing vehicles with Scania innovation.

In the beginning, Scania-Vabis focused on production of trucks, buses and engines. During World War I, they had great success manufacturing military trucks. However, after the war, Europe faced a recession and the company struggled. In 1921, Scania-Vabis went bankrupt, but Military Engineer Arvid Lindman decided to take the risk and revive the company.

With a new strategy focused on commercial vehicles, Scania-Vabis launched the 1921 model in 314, a truck with a load capacity of 1 ton and an innovative gasoline engine. This was the rebirth of the company, which began to prosper again. In 1929, they entered into a partnership with the American Twin Coach Company to manufacture buses in Sweden, launching models that became known as “Bulldog”.

Growth and innovation

During World War II, Scania-Vabis produced armored vehicles such as the M40. After the war, in 1944, they launched the L10 model, which was successful in international sales. In Sweden, they became official Volkswagen importers, strengthening the company financially.

In the 1950s, Scania-Vabis continued to expand, launching new models and exporting to many countries. In 1953, they began operations in Brazil, and in 1958, they opened a factory in São Bernardo do Campo, São Paulo, with a nationalization rate of over 92%.

Consolidation of Scania in Brazil

Scania-Vabis trucks and bus chassis quickly became leaders in the Brazilian market. In 1964, they launched the L76 model and its version with an advanced cabin, the LB76. In 1975, the automaker introduced the LK10 in Brazil, the first truck with an advanced cabin in the country.

In the 1980s, Scania introduced the 2 series and, later, the 3 series, which were hugely successful. In 1995, they launched series 4 with design designed by the renowned Bertone studio. In 2008, Volkswagen became the brand's majority shareholder, integrating it into its group of commercial vehicle manufacturers.

Recent innovations

In 2010, Scania introduced the R730, the most powerful truck in the world at the time. In 2016, they launched the new generation of the R series, designed by Porsche Engineering. Today, the brand continues to innovate with its line of electric vehicles and efficient engines, remaining at the forefront of the global automotive industry.

Scania conquered Brazil and the world with its history of resilience, innovation and quality. From its roots in the 19th century to leadership in the heavy vehicles and buses, Scania remained firm, overcoming challenges and constantly reinventing itself.

So, did you like the story of Scania? Leave your comment and let's chat about this truck and bus giant! Until next time, everyone!