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Handcrafted details show that even in the age of automation, Ferrari still values the human touch in its luxury cars
Ferrari has released a new video on its official account Youtube that caught the attention of fans and luxury car enthusiasts. The footage shows, in detail, the manual process of painting the brand's famous logo: the Prancing Horse.
A hand painted symbol
Many people don't know this, but the Ferrari logo is not a sticker or decal. It is hand-painted by a specialized artist.
In the video, you can see the care and precision with which the Prancing Horse is applied to the red bodywork. Classical.
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The professional uses adhesive tape and stencils to outline the exact outline of the emblem. Then, using a paint sprayer, he paints it calmly and perfectly.
The attention to detail is impressive and helps to reinforce the standard of excellence that has accompanied Ferrari since its origins.
The origins of Ferrari
Ferrari was founded over 90 years ago in the city of Maranello, Italy, by Enzo Ferrari. Initially, the company was called Scuderia Ferrari and focused on sponsoring existing drivers and racing cars. It was only in 1946 that it launched its first own model, the 125S, equipped with a V12 engine.
The brand was born with a competitive spirit. In 1951, it was already winning its first Formula 1 race. Five years later, Argentine Juan Manuel Fangio won the world championship driving a Ferrari.
Crises and twists and turns
In the 1960s, Ferrari went through one of the most difficult phases of its history. The American manufacturer Ford tried to buy the Italian company, but the deal fell through. Shortly after, Enzo Ferrari decided to sell half of the company to Fiat. Fiat currently holds 90% of Ferrari's shares.
Even amidst the turbulence, the team never left Formula 1. Today, it is the oldest and most successful team in the category, with more than 240 victories recorded.
The Prancing Horse: symbol of luck
The Ferrari logo has its origins outside the racetrack. During World War I, Italian Air Force pilot Francesco Barraca painted a prancing horse on his plane as a decorative symbol.
After his death, Enzo Ferrari met the driver's mother in 1923 and asked her permission to use the symbol on his cars.
He believed that the horse would bring luck to his team. The icon was unveiled to the public in 1932 and has since become a Ferrari trademark.
