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New global trend requires employees to prove that AI cannot perform tasks before calling for human reinforcements.
Mastering artificial intelligence tools is no longer a differentiator. Now, AI is already a requirement basics for growing in large companies. Shopify, a global e-commerce giant, is a clear example of this.
In a recent internal memo, Shopify CEO Tobi Lütke, established new rules: No team may request more people or resources without first demonstrating that AI cannot solve the problem..
Shopify requires AI as a performance criterion
According to Lütke, AI represents the fastest transformation in the world of work in history. Practice with artificial intelligence tools will be used to evaluate performance and influence internal promotions.
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The memo, shared publicly on X (formerly Twitter), highlighted that the company's success will depend on Employee ambition and skill multiplied by intelligent use of AI.
AI already influences hiring, promotions and even budgets
In addition to Shopify, companies in sectors such as technology, finance, marketing and logistics are already adopting the use of AI as a criterion for strategic positions. AI is already a requirement in selections for analysts, managers and leaders.
The new logic is clear: Before expanding the team, prove that AI does not solve. Software like ChatGPT, Claude, Midjourney, Copilot, and Notion AI are now must-haves in the repertoire of modern professionals.
Brazil follows the trend, but companies are not yet prepared
According to HR consultancies, Brazilian companies are still in a transition phase. Many leaders recognize the impact of AI, but feel unprepared to implement it effectively.
However, technology companies, banks and startups have already started to follow the model. AI is already a requirement for promotions in data, engineering, digital marketing and customer service departments.
Future scenario: AI as a teammate
The question posed by Tobi Lütke in his memo reflects the new paradigm:
“What would this field look like if autonomous AI agents were already part of the team?”
A response is shaping projects and strategic decisions. With increasingly sophisticated tools, companies expect that professionals work side by side with AI, automating repetitive tasks and focusing on high-impact human decisions.
