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According to InfoMoney's ranking, Sicoob occupies the 13th position overall among the 50 most valuable brands in the country.
O Sicoob It was recognized as the most valuable cooperative brand in Brazil. The recognition came through the "Most Valuable Brands in Brazil" award, an initiative of the portal InfoMoney carried out in partnership with the specialized consultancy TM20 Branding. In the overall ranking, the cooperative financial institution achieved the 13th position among the 50 companies listed, standing out strongly in the sector.
As detailed by InfoMoneyThe study measures the value of intangible assets, such as brand, which are consolidated as determining factors for institutional success. For Sicoob, the result is seen as a reflection of the collective strength of its millions of members and its commitment to promoting financial justice and sustainable development.
What sustains the brand's value?
The growth in brand value of Sicoob It is supported by a brand equity (Brand value) that balances three central pillars: solid financial performance, institutional strength and cooperative purposeAccording to the analysis released by InfoMoneyThis appreciation is not momentary, but rather the result of a long-term strategy focused on solidity, innovation, and consistency in delivering value to its members.
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Cláudio Halley, Superintendent of Strategy and Management at Sicoob, stated in the publication that "the achievement symbolizes the maturation of a business model that has grown without losing its essence." The financial institution currently manages more than... R$ 398 billion in assets, maintaining a steady pace of expansion, even in the face of high competitiveness in the national financial sector.
Strategy beyond finance
Strengthening the brand Sicoob is not limited to just operational resultsThe institution has invested in integrated and consistent communication to position itself in different cultural territories. As reported by InfoMoney, a structure was created 360º communication strategy, with outstanding performance in music, sports and drama.
This approach aims to broaden the brand's reach and strengthen its connection with society, actively positioning Sicoob within Brazilian culture. Its presence in highly visible and engaging spaces, such as promoting music, which connects communities, and supporting sports, which mobilizes the country, reinforces the perception of a modern, solid brand that is close to the people.
The collective strength of Sicoob cooperatives
The recognition of Sicoob as the most valuable cooperative brand, according to Halley, he highlighted to InfoMoneyIt is also a recognition of cooperativism as a "force for social and economic transformation." The institution is formed by a base of more than 9,3 million members, with a presence in all Brazilian states and the Federal District.
The system is composed of 323 individual cooperatives, 14 central cooperatives, and the Sicoob Cooperative Center (CCS), which encompasses the confederation, cooperative bank, insurance company, among other areas. more than 4,6 service pointsSicoob has the largest network of branches in the country and is the The only financial institution present in more than 415 municipalities., reinforcing its pillar of financial inclusion.
The positioning of the Sicoob in the ranking of InfoMoney This solidifies the perception that the cooperative model can compete directly with large, traditional financial conglomerates. The combination of robust financial results, expansion of the physical network, and a clear cultural strategy appears to be the formula for consolidating trust and credibility in the financial system.
Do you agree with this change? Do you think the growth of a cooperative like Sicoob impacts the traditional financial market? Leave your opinion in the comments; we want to hear from those who experience this firsthand.
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