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Solar energy in Brazil is growing, driving business opportunities and the need for professionalization in the photovoltaic sector.
The growing adoption of solar energy in Brazil has been transforming the economic landscape, while at the same time increasing the demand for professionals specialized in this sector. This dynamic scenario creates new business fronts and requires constant improvement in the skills of workers, reflecting on the quality and efficiency of solar energy projects implemented in the country. The market is booming and competition for qualified human resources is intensifying, which, in turn, stimulates educational programs and training aimed at this segment in full development.
Furthermore, the technology associated with solar energy, such as photovoltaic energy, is progressing rapidly, bringing with it innovations that make solutions more accessible and efficient. Investments in infrastructure for the production and distribution of photovoltaic energy continue to grow, representing a significant part of Brazil's renewable energy scenario. Given this technological and economic advancement, it is crucial that companies invest in skilled human capital to maximize the benefits and opportunities provided by this expanding sector. This advancement highlights the importance of integrating innovation and expertise to leverage the potential of the clean energy market.
5In the last seven years, the capacity installed of photovoltaic solar energy generating sources in Brazil has experienced an extraordinary increase, multiplying more than 40 times. In 2017, solar energy generation was around 1 gigawatt (GW), but in the first months of 2024, this number has already exceeded 42 GW. This robust evolution reflects the potential of Brazilian market, which currently has a base of more than 3,3 million users consumer units using photovoltaic energy. This advance not only changes the energy matrix, but also promotes significant opportunities for business generation in the country.
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Growth and Opportunities in the Solar Energy Market
The expansion of the solar energy sector has brought with it the generation of more than 780,1 green jobs since 2012, according to studies by Absolar. This growing demand for solar energy increases the need for professionalization in several stages, from monitoring credits and offsetting electricity in bills, to essential processes such as cleaning photovoltaic modules. Companies must also be successful in intermediation with manufacturers of equipment and in the monitoring and replacement of equipment to maintain operational efficiency.
In this highly competitive market, the qualification of sales teams has proven to be crucial for the creation and expansion of new businesses. Gustavo Mota, founding partner of Grupo Mola, emphasizes that this training opens the doors to countless growth opportunities. Mota will be one of the speakers at the 3rd edition of Imersão Orion, which will take place on November 2nd and 3rd in São Paulo.
Orion Immersion: Training and Networking in the Solar Energy Sector
The SolarZ Educação event, belonging to the Mola Group, focuses on the solar energy market and seeks to assist in business expansion that operate in the photovoltaic solar energy sector. The founding partner highlights that this event is essential for entrepreneurs in the solar energy segment optimize processes, which will inevitably result in an increase in sales and new opportunities for generating business.
Although Brazil currently ranks 6th in the world in solar energy production, Brazilian entrepreneurs continue to face significant challenges in maintaining the sustainability of their businesses. The main difficulties include the lack of more aggressive public policies and the high cost of equipment, which are recurring barriers in the segment.
Challenges and Solutions in the Expansion of Solar Companies
The Orion Immersion aims to train entrepreneurs and managers to make their businesses not only more efficient, but also profitable. The event offers lectures by entrepreneurs and experts in the solar energy sector, as well as exclusive mentoring sessions. This is a great environment for those seeking quality networking and wishing to strengthen relationships with influential figures in the sector. Among the outstanding speakers at the 3rd edition of the Orion Immersion will be Gustavo Malavota, founding partner of Grupo Mola, Thiago Silvano, CEO and founder of Solar Z Tech, and Hewerton Martins, president of the Brazilian Association Movimento Solar Livre (MSL), which is a reference in policies to encourage solar energy in Brazil.
The sessions will also feature lectures by Jomar Britto, president of the Associação Frente Mineira de Geração Distribuída (FMGD), Frank Araújo, CEO of Ative Energy, a specialist in innovative energy solutions, and Geovane Martins, CEO of Grupo VMX, who will share his experience in managing and expanding companies in the solar energy sector. Registration is still open for the event, offering everything about business expansion and more. For those who wish to guarantee their participation, more information and registration can be made through the official website: https://solarzeducacao.com.br.
Source: SOLARZ Press
