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Stellantis will invest R$2 billion in the “hermanos” to produce a new line of pickup trucks

Written by Roberta Souza
Published 07/09/2024 às 20:34
Use these keywords: “stellantis”, “investment”, “argentina”, “titano”, “fiat”
photo/reproduction: disclosure

The automaker announces production of the Fiat Titano, Peugeot Landtrek and Ram 1200 in 2025. With a focus on exports, 75% of production will be destined for South America, with Brazil being the main destination

A stellantis has just announced an investment of $ 2 billion for the production of a new family of pickup trucks in its factory in Cordoba Argentina. This movement aims to manufacture vehicles such as the Fiat Titano, Peugeot landtrek e Ram 1200, three models that promise to shake things up South American market. According to the company, production is scheduled to begin in 2025, and 75% of the vehicles produced will be exported to other South American countries, with the Brazil receiving the lion's share, according to the website autosegredos.

In addition to pickup trucks, stellantis will also develop components and a new engine, which reinforces the automaker's commitment to consolidating its presence in the region. And, of course, those who are already keeping an eye on the news are Brazilian consumers, eager to see these launches up close.

New pickup trucks: Fiat Titano, Peugeot Landtrek and Ram 1200 confirmed for production

Use these keywords: “stellantis”, “investment”, “argentina”, “titano”, “fiat”
Fiat Titano – photo/reproduction: jornaldocarro

What many had already speculated has become reality: stellantis confirmed that the pickups Fiat Titano, Peugeot landtrek e Ram 1200 will be produced in the Argentina. Although the company has remained silent on the details, industry sources and previous reports have already confirmed this information.

These three models will be manufactured exclusively in the double cabin, offering more space and comfort for users. With this investment, the automaker hopes to win over both the public that uses pickup trucks for work and those looking for a robust and versatile vehicle for everyday use.

However, the visual changes will be minimal for the Titan and land trek, while the Ram 1200 will bring a simpler version, with modifications to the front grille, and a version with a totally exclusive design. Inside, the Ram 1200 will also have a different interior, highlighting the embedded technology, which will certainly attract enthusiasts of pickup trucks more sophisticated.

Powerful engines and high technology

If you're wondering about the performance of these pickups, rest assured: stellantis is sparing no effort in this regard. The three pickup trucks – Fiat Titano, Peugeot landtrek e Ram 1200 – will be equipped with the new 2.2 Turbo Diesel engine, a thruster that delivers about 200 horsepower e 45 kgfm of torque.

This engine will be combined with a eight-speed automatic transmission from ZF, providing a smooth and efficient drive, even in the most challenging conditions. And best of all: the torque will be delivered at low revs, ensuring superior performance on rough terrain. In addition, the vehicles will have options for 4×2 and 4×4 traction, including reduced, to tackle any type of terrain.

Use these keywords: “stellantis”, “investment”, “argentina”, “titano”, “fiat”
Peugeot Landtrek – photo/reproduction: disclosure

It is worth mentioning that this engine will also be used in other models of the brand, such as the Ram Rampage and Fiat toro, both manufactured in Brazil. This means that the technology developed in Argentina will have a direct impact on Brazilian automotive market, raising the quality standard of pickup trucks sold here.

Factory in Córdoba will continue producing the Fiat Cronos

Despite all the fuss surrounding the pickup trucks, the factory of Cordova will continue to produce the Fiat chronos, one of the brand's most popular sedans. However, the model will undergo a deep restyling em 2025, promising a renewed look and new technologies to remain competitive in the market.

This flexibility of the plant Cordova in producing both sedans and pickup trucks reinforces the capacity of stellantis in meeting different market demands, both in Argentina as in other countries in South America.

Impact on the South American market

With this new investment billionaire, the stellantis reinforces its position as one of the leading automakers in the South American automotive scene. The production of pickup trucks em Cordova will not only meet the needs of the Argentine domestic market, but will also boost exports to neighboring countries, especially the Brazil, where the demand for vehicles of this type continues to grow.

This expansion strategy is a clear indication that the stellantis is focused on dominating the market pickup trucks in the region, offering models with high technology, powerful engines and innovative design. And with the Fiat Titano, Peugeot landtrek e Ram 1200 In its portfolio, the automaker has everything it needs to consolidate its leadership in the segment.

With production scheduled for 2025 and the strong investment em technology and motorization, the future of pickup trucks da stellantis looks promising, bringing new features that will certainly please both Argentine and Brazilian consumers.

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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