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New partnership with Senna Brands promises to take biofuel to a new level in the Brazilian market
New partnership gives root to Olos technology Ayrton Senna brand brings to the Brazilian market a ethanol additive that promises high performance and sustainability. Check out the details of this new product that seeks to provide the use of biofuels in the country, according to Forbes.
A root , the world's largest sugarcane processor and licensee of the Shell brand, has just launched the Shell V-Power Ethanol Senna, an additive biofuel that combines Quiet-Glide technology with the legacy of three-time Formula 1 champion Ayrton Senna. The company's goal is ambitious: triple sales of ethanol additives by 2030. And it's not just the technical issue that's at stake — the emotional appeal linked to the name Senna also promises to captivate the Brazilian public.
Historic partnership with the Ayrton Senna brand
The choice of name Senna it was no coincidence. The Brazilian pilot's legacy is directly linked to innovation e renovation , two pillars that Raízen sought when developing this new product. “It’s the kind of thing that just by hearing the name, you feel confident,” highlighted Ricardo Berni, Raízen’s Executive Marketing Director.
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For those who didn't follow Senna's races, the driver's association with Ferrari and Shell is historic, and the launch of the new additive ethanol takes place precisely during the celebrations of the 30th anniversary of its legacy. The idea behind this partnership is to unite the image of Senna , who is still considered a national hero today, performance and sustainability process of ethanol produced by Raízen.
Cutting-edge technology to improve performance
O Shell V-Power Ethanol Senna was developed over four years in Shell's laboratory in Germany with the aim of delivering a fuel that clean, protect e improve performance of the engines.”You feel that the car is lighter, more fluid, and, as a bonus, still economical.”, explained Berni. The product uses exclusive technologies, such as FMT friction reducer , And detergents and dispersants which help keep the engine in near-new condition.
This new feature is here to demystify some prejudices about the use of ethanol in vehicles, especially with regard to performance and cost-benefit. According to Raízen, the new product not only brings technical benefits, but also reinforces the image of sustainability process , a topic that is increasingly popular among Brazilian consumers.
Sales growth and commitment to a sustainable future
Besides triple sales of additive ethanol by 2030, Raízen also intends to increase product availability at more than 170% of Shell stations, expanding beyond the central-southern axis of Brazil. This means that most Brazilians will have access to this biofuel performance.
Raízen, which is already one of the largest producers of biofuels of the world, does not hide the fact that this investment in additive ethanol is part of a larger strategy to promote the use of renewable fuels in Brazil. Recently, the company announced an investment of 11,5 billion reais in solutions such as second generation ethanol e biomethane , demonstrating its commitment to a greener, more sustainable future.
In summary, the Shell V-Power Ethanol Senna promises not only improve performance of the engines, but also to strengthen the image of ethanol as a viable and sustainable alternative for Brazilian consumers. If you want a fuel for tech e sustainability process, this may be the ideal choice.
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