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South Korean automaker offers support and discounts on parts to customers affected by floods in RS
In response to the recent tragedies caused by rain in Rio Grande do Sul, RS, Kia Brasil took a solidarity initiative to help its customers who own the brand's cars. In a statement published on social media, the South Korean automaker urged owners of new and used Kia vehicles not to attempt to start their cars if they are hit by floodwaters.
The company reported that will cover towing costs for cars to the nearest dealership, in addition to offering a significant discount on damaged parts, according to the Catraca Livre website.
Customer support and solidarity action in RS
The statement, published on Kia Brasil's Instagram, details that The automaker will cover towing costs for all of the brand's models, even those that have already been discontinued. The cars will be taken to the nearest dealership for a technical assessment of the damage. Additionally, Kia is offering a 60% discount on the value of parts needed for repairs. The company advises that Owners can contact the Customer Service Center by calling 0800-771-1011 or emailing: contato@kia.com.br. This support action is valid until August 31st.
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“This is one of the alternatives we found to provide support at this difficult time, in addition to several other fundraising and donation fronts that Kia Brasil and dealerships across the country are promoting internally with our employees”, declared Kia Brasil.
Impact of rains in Rio Grande do Sul
The floods in Rio Grande do Sul caused significant damage, affecting between 150 thousand and 200 thousand cars, according to an estimate by Cassio Pagliarini, partner at Bright Consulting, in an interview with the AutoData portal. The state has a fleet of around 2,8 million vehicles, and the recovery of these cars is being treated urgently.
Insurance companies and auction companies are mobilized in a task force to speed up the recovery and processing of claims. Adiel Avelar, CEO of Copart in Brazil, stated that the objective is to speed up processes so that insurers can pay claims quickly, helping owners get back to their lives. After evaluation and compensation, the vehicles will be auctioned.
CONTRAN measures to alleviate the situation of citizens
The National Traffic Council (Contran) also took measures to alleviate the concerns of the citizens of Rio Grande do Sul. Detran-RS postponed by 90 days the deadlines for renewing the National Driving License (CNH) and for appealing fines, among other suspended services. This extension of deadlines may be revised according to the evolution of the situation in the state.
Kia Brasil's initiative is a example of how companies can play a crucial role in times of crisis, offering practical support and financial relief to its customers. The measures adopted by Contran complement these efforts, providing a additional relief for affected citizens due to the floods in Rio Grande do Sul.
Kia Brasil continues to monitor the situation and collaborate with authorities and other sectors to ensure its customers receive the support they need during this difficult time. For more information and updates, Kia vehicle owners are encouraged to follow the company's official channels and contact the service center.
It may even be a marketing strategy, but the empathy and attention never seen before here in Brazil will bring great relief to the owners of these vehicles and great projection for Kia. Here, all we see are dealerships that undervalue your vehicle when buying a new vehicle and charge exorbitant prices for spare parts. This is a lesson to be learned. It is worth reevaluating Kia the next time you buy a new vehicle.