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Tirreno brand launches the first organic radiator additive with Dex-Cool seal in South America, following GM's strict standards.
Tirreno has launched the first organic radiator additive with the Dex-Cool seal in South America, standing out in the market for offering an unprecedented innovation in the region. This launch, which is taking place initially in Brazil, marks a significant advance in radiator additive technology, with the product being developed based on GM's rigorous standards, which guarantees maximum efficiency and safety for users.
A Tyrrhenian, as a brand of excellence within the chemical sector, belongs to Moove, the subsidiary of Cosan that operates globally. This company has a well-known reputation for its lubricants and chemical solutions. With a consolidated presence in more than 11 countries, the company not only innovates, but also sets new quality standards. The additive with the Dex-Cool seal represents a bold and pioneering step, further solidifying Tirreno's position in the international market.
Launch of Tirreno Dex-Cool
Tirreno is introducing the innovative Tirreno Dex-Cool to the Brazilian and South American automotive markets, an organic radiator additive that has the distinction of being the first and only one to bear the Dex-Cool seal of approval in the region. This product, in partnership with automotive giant General Motors (GM), was rigorously developed following the high standards required by automakers, with its main components being Monoethylene Glycol and Ethylene Glycol, which aligns Tirreno with the technical specifications of all mandatory additives for vehicles in Brazil.
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Tirreno Features and Technology
The coveted Dex-Cool seal certifies that the Tirreno Dex-Cool not only integrates the technology and quality in automotive fluids most advanced, but also strictly meets the requirements of GM vehicle engines. Among the numerous advantages of Tirreno products, we highlight its ability to provide comprehensive and unparalleled protection for the engine, gearbox and the entire cooling system, in addition to ensuring compatibility with plastic parts, hoses and seals of the vehicle.
Increased Benefits of Use
Tirreno also stands out for its precise control of engine temperature, ensuring that it is maintained at optimum levels and thus enabling effective heat exchange and long-lasting protection against corrosion. The use of Tirreno Dex-Cool significantly extends the life of hoses, the water pump and the thermostatic valve, reflecting its high efficiency and superior quality, essential for drivers seeking maximum performance and integrity from their cars. Initially, this solution is being offered in a concentrated version to better meet consumer demands.
Tirreno Distribution and Commitments
Based on GM’s expertise, Tirreno Dex-Cool is available on the independent market through points of sale such as auto parts stores, gas stations and mechanics located throughout the country. The launch of the product highlights Tirreno’s deep understanding of the Brazilian market, as well as its commitment to continually exceeding the expectations of its loyal customers. The company’s focus is on developing chemical solutions personalized and environmentally friendly, reaffirming its purpose of excellence and high performance that benefit not only users, but also the environment.
History and Evolution of Tirreno
Tirreno, a renowned chemical solutions company, has a solid track record of over 60 years in the automotive and industrial markets. In 2022, this renowned brand was incorporated by Moove, a Brazilian multinational with global prominence that operates in more than 11 countries in the Americas and Europe. Moove specializes in lubricants and is responsible for the production and marketing of brands such as Mobil™ and others of its own creation. The Tirreno brand portfolio is extensive, covering products such as protective, cutting and grinding oils.
Tirreno: A Trusted Brand
Over the years, Tirreno has established its reputation as a reliable partner in the industry, being the preferred choice of leading companies in the automotive, steel, auto parts and metalworking sectors. Tirreno’s proprietary technology ensures that all its products meet the strict quality and performance standards required by vehicle manufacturers, as well as complying with international regulations. To learn more about Tirreno and its portfolio, simply visit the official website: www.tirreno.com.br
Source: © milena@mosaike.com.br
