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Toyota, the largest car manufacturer in the world, wins the hearts of Brazilians and reaches 100 thousand hybrid cars (Corolla Cross, Corolla sedan and Lexus) sold in Brazil

Written by Flavia Marinho
Published 29/05/2024 às 12:57
toyota - corolla cross - Yaris Cross - corolla - hilux - Lexus -
Corolla Cross, Corolla sedan and Lexus are sales successes in Brazil, and Toyota reaches the mark of 100 thousand hybrids sold, promising to increase sales even further with future versions of Yaris Cross, Hilux, SW4 and the hybrid Hiace van

Corolla Cross, Corolla sedan and Lexus are sales successes in Brazil, and Toyota reaches the mark of 100 thousand hybrids sold, promising to increase sales even further with future versions of Yaris Cross, Hilux, SW4 and the hybrid Hiace van

Toyota is celebrating the sale of 100 thousand hybrid vehicles in Brazil. Although you may think that this amount only refers to the Corolla sedan and Corolla Cross models, as they are manufactured locally, you are wrong. The number also includes imported vehicles and Lexus brand vehicles.

Rafael Chang, CEO of Toyota for Latin America and the Caribbean, stated: “This number represents, in addition to the recognition of our customers, a strategic vision and Toyota's commitment to leading the transition to more sustainable mobility, offering solutions that positively impact the environment and society as a whole".

Corolla Cross and Corolla sedan are Brazilians' favorites

Even so, the Corolla and Corolla Cross models, which use hybrid flex technology and are manufactured in Brazil, were responsible for the majority of sales. Last year, more than 21 thousand hybrid units were sold between the two brands, 20 thousand of which were Corolla and Corolla Cross models.

Manufactured in the industrial units of Indaiatuba and Sorocaba, the Corolla and Corolla Cross models continue to be a reference in hybrids in the national market and are targets of competitors, especially the Chinese brands that are arriving.

Although it took a while to bring hybrids to Brazil, Toyota started this movement slowly with the Prius, in 2013. Then, the flex hybrid Corolla was launched and, later, the flex hybrid Corolla Cross. So far, Toyota has managed to avoid emission of 78 thousand tons of CO₂ into the atmosphere.

The market eagerly awaits the arrival of the third flex hybrid in the country, the New Toyota Yaris Cross

Chang adds: “Our strategy foresees that every new model manufactured in Brazil will have a flex hybrid version for the domestic market.”

The market eagerly awaits the arrival of the third flex hybrid in the country, the New Toyota Yaris Cross, which will complete the Yaris line. In addition to the new hatchback, we will be able to see the new generation of the sedan, already presented abroad.

In addition, the automaker is expected to increase sales of hybrids with future versions of the Hilux and SW4 equipped with the technology, as well as the hybrid Hiace van.

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Flavia Marinho

Flavia Marinho is a Production Engineer with a postgraduate degree in Electrical and Automation Engineering, with extensive experience in the onshore and offshore shipbuilding industry. In recent years, she has dedicated herself to writing articles for news websites in the areas of industry, oil and gas, energy, shipbuilding, geopolitics, jobs and courses, with more than 7 thousand articles published. Contact us to suggest an agenda, advertise job vacancies or advertise on our portal.

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