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In a surprising turn of events in the Brazilian automotive market, the soon-to-be discontinued Toyota Yaris is now selling for R$94.990, putting it below the all-electric Renault Kwid E-Tech, which costs R$100. This strategic reduction offers consumers a unique opportunity to purchase a well-equipped vehicle at a more affordable price.
in the dynamic Brazilian automotive market, where launches and discontinuations are constant, consumers look for opportunities to acquire quality vehicles at competitive prices.
Recently, a move caught the attention of enthusiasts: a traditional model from a renowned Japanese automaker has seen a significant price reduction, positioning itself below a popular French electric compact.
This change raises curiosity about manufacturers’ strategies and the options available to buyers.
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O Toyota Yaris, which is leaving the production lines to make way for the Yaris Cross, can still be found in some Brazilian dealerships.
Zero km Yaris 2023/2024 units are being sold for R$94.990, a lower price than the Renault Kwid E-Tech 100% electric, whose initial price is R$99.990.
This difference makes the Yaris an attractive option for those looking for an economical and well-equipped vehicle.
Availability at dealerships
In some regions, the hatchback versions of the Yaris are already sold out. In Belo Horizonte, for example, Potent Car is offering the last units of the 2024/2025 Yaris hatchback for R$105.000 cash.
On Toyota's official website, the model is advertised starting at R$109.990, with a delivery time of between 90 and 180 days, depending on availability. The entry-level version comes equipped with multidrive technology, a 1.5 naturally aspirated engine and a CVT automatic transmission.
At Ramp Veículos, units of the 2023/2024 hatchback, which have been in stock for longer, are sold for R$94.990.
Although they are from a previous year, there were no major changes to the model.
These units include items such as airbag, air conditioning, hot air, on-board computer, traction and stability control, rear defroster, ABS brakes, automatic speed control, alloy wheels, photochromic rearview mirror, locks and electric windows on the four doors.
The 1.5 naturally aspirated engine delivers 110 hp of power.
Exhaustion in some regions
In Brasília, Kyoto Motors reported that it no longer has units of the Yaris hatchback available. However, the discount is more significant on the mid-range versions.
The sedan in the XS version is being sold for R$107.990 (year 2024/2025), a reduction of R$11 thousand in relation to the previous price.
Toyota's strategy and the arrival of the Yaris Cross
The discontinuation of the Yaris is part of Toyota's strategy to renew its product line in Brazil.
As part of an 11 billion reais investment in the country, the automaker plans to launch the Yaris Cross in the first half of 2025.
The new SUV will have a hybrid engine option, offering consumption of up to 30 km/l, in addition to new features such as the start-stop system.
Currently in pre-series production, the Yaris Cross will have two engine versions. In the naturally aspirated version, the 1.5 flex engine produces up to 110 hp of power and 14,3 kgfm of torque.
The hybrid version will operate on the Atkinson cycle, with the combustion engine generating 91 hp and 12,3 kgfm, while the electric engine produces 80 hp and 14,4 kgfm of torque. The combined power is 111 hp with gasoline and 115 hp with ethanol.
Comparison with Renault Kwid E-Tech
The 100% electric Renault Kwid E-Tech, recently launched, has a starting price of R$99.990.
With a range of 185 km and the possibility of recharging at domestic sockets, wallboxes or fast charging stations, the model stands out for its sustainable proposal and energy savings.
However, the promotional price of the Yaris makes it an interesting alternative for those looking for a vehicle with a traditional engine and a robust set of equipment.
Market prepares for the arrival of new models
The price reduction of the Toyota Yaris, coupled with its imminent discontinuation, offers an opportunity for consumers who want to purchase a reliable, well-equipped vehicle at a competitive price.
As the market prepares for the arrival of new models such as the Yaris Cross, the current Yaris presents itself as an attractive option, especially when compared to emerging electric models such as the Renault Kwid E-Tech.
Reader, if you could, would you choose a Renault Kwid E-Tech model or a Toyota Yaris?
The scam is here, whoever wants to fall for it…
In the Lagos region, these prices are never followed. This car in S. Pedro da Aldeia costs well over a hundred thousand. Here, they never follow a promotion.
Worse still, there are always those who fall... thank goodness!!!!!! Advertiser's thoughts!!!!